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Top 6: December 5th 2018
Ambient
Volkswagen Australia: UnfailTop 6: December 5th 2018
Recently, 33+ million people saw a heart-stopping viral video starring a runaway tyre... that turned out to be an ad for Volkswagen safety. See, the VW Polo is packed with safety technology. But that doesn't excite our younger audience. So we found a way into their social feeds by creating a fail video, with a twist: we removed the fail. We leaked it online with a careful media strategy – and it went viral. Dozens of international publications and 33+ million views later, we revealed it was actually a cheeky ad – retargeting the same audience with more information. Agency: DDB Sydney
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