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Outdoor
National Aids Trust: #RockTheRibbon
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The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. Created by St Luke’s Communications, Rock the Ribbon will harness Ocean’s fibre powered infrastructure to transform people into virtual dancing red ribbons on the full motion digital out of home screen which dominates Westfield Square, the event and activation space at Westfield London. The campaign concept took the top charity prize in Ocean’s annual digital creative competition which celebrates bold new ideas in DOOH.
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