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Casey House: Healing House, 1
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On November 29, Casey House is launching Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. Agency: Bensimon Byrne, Toronto
While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching someone living with HIV/AIDS. Casey House was founded on compassion and this new campaign will encourage people to look inward and explore how understanding they truly are, by revealing what North Americans really think about HIV/AIDS.
Project Manager: Ashley Belfast, Laura Robinson Related |
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