McDonald's Germany: Central Station

In Germany, various McDonald’s restaurants are just a few steps away from subway stations. To take advantage of this and get consumers on the go, Leo Burnett/Thjnk developed an OOH/CLP campaign that uses the city’s subway maps and smartly mix them with McDonald’s products, resulting in a collection of attention-grabbing pieces.

Thanks to McDonald’s, the Central Station in Hamburg became the famous McFries. The station Ostkreuz in Berlin is now a juicy burger and the station Karlsplatz located in München was turned into a McChicken, just to name a few examples.
The campaign hit the streets in November, spread thru the stations and nearby locations.