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Copper Mountain: Reality
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Targeting ski families, and tagged "Raised on Colorado," the campaign creative is built around the Colorado, outdoor, family lifestyle. In the signature TV :30, titled "I Miss You," a video game avatar sheds a tear for his former teen gamer; Brad now prefers real snowboarding to joy-stick combat. View at vimeo.com/289169693 . Similarly themed, a print full page shoes active, involved kids under the headline, "Making their reality more engaging than virtual reality," and an outdoor board shows young skiers, snowboarders and snow-tubers under the headline, "Keeping kids off social media since 9AM." Other advertising touts Colorado attributes that parents might want more for themselves than for their kids. A print full page shows challenging mountain terrain under the headline, "Choose your mountain wisely. Some day your kids will decide where you live." And a billboard boasts that Copper has been "Providing legal highs since before getting high was legal." And for the devout, 800 give-away prayer candles show a begoggled seeress, a mystical snowflake, and the caption, "Pray for snow."
Dir. of Marketing: John Monson Related |
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