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To generate awareness around the struggles teenagers' confront on a daily basis, The Reach Foundation has unveiled 'Pressures' a print and outdoor campaign, developed by The Monkeys … read moreMelbourne, part of Accenture, that shines a light on the pressure and isolation many youth feel in their everyday environments.
The campaign focuses in on those everyday situations where teens are pressured to conform, whether in the schoolyard or active on social media in their bedrooms at home.
This campaign urges the Australian public to go online to The Reach Foundation's website to learn more about the non-for-profit's vision to create generations of passionate young people who are ready to shape the world.
read less...National Manager, Brand & Campaigns: Eleanor Bignell
Stylist: Bec Cole
Hair & Makeup: Virginya Sutton
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