DETRAN MS: Divide in 12 Is More Fun

"Divide in 12 Is More Fun" is a creative approach that we will use for a campaign. In a simple way and dialoguing with all the resources, opportunities of daily relationship, greater configuration and / or satisfaction in the act of division. Generating also a bit faster, like the idea of ​​sharing something, just like the DETRAN / MS does, giving people up to 12X an opportunity in their vehicle habits. Given the context of financial crisis that the Brazilian lives, this communication is wonderful, so there is no better way to communicate than the use of good humor and a positive message. In this way, the existing communication standards were defined as DETRAN / MS. The running format allows a series of unfolding on the rich and effective theme to be executed, to become much older, being as clear and objective as possible. Now we share the "Divide in 12 Is More Fun" campaign with you.