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Itau Bank: What are you looking for in 2019?


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Itau Bank has launched its most awaited end-of-year film in the Brazilian market “What are you looking for in 2019?”. Aiming at making people think about what they want for the new year, the campaign invites dialogue and values shared positive thoughts, however one’s paths, opinions and attitudes might differ from the next. Inspired in humanity’s relationship with its desires and wishes facing a new year about to commence, the campaign created by ad agency Africa discusses which are the things people want to conquer in their lives and the bonds that bring them together, overcoming the barriers that might make them clear.
Other credits

CCO: Sergio Gordilho

ECD: Otavio Schiavon

Creative Directors: Jeferson Rocha / Everton Behenck

Art Director: Jeferson Rocha

Copywriter: Everton Behenck



Client Services: Ana Hasegawa / Tariana Cruz / Francine Pellacani / Greta Rodrigues / Maithe Amaral

Media: Luiz Fernando Vieira / Francisco Custodio / Beto Lima / Nathalia Oliveira / Marcelo Carmim / Daniel Miscolcz / Gabriela Abdo / Paula Rumachella

Planning: Rodrigo Maroni / Rafael Camilo / Felipe Nogueira / Rafael Trevisan / Leonardo Juhasz / Iago de Moura / Thauanne Menezes / Tiago Tuiuiu



Agency Producers: Rodrigo Ferrari / Mariana Hermeto / Ian Inglez



Production Company: Saigon

Director: Vellas

Executive Producer: Marcelo Altschuler

D.O.P.: Agustin Claramunt

Art Direction: Marcelo Reginato

Production Coordinator: Carol Pessini

Post Production: Nash Post Production

Post Production Coordinator: Virgini Fares

Finishing: Fabio Abreu

Editing: Rami D’Aguiar

Sound Production: Antfood

Client Approval: Eduardo Tracanella / Juliana Cury / Natalia Barreira / Mariana Villela

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