McDonald's: Come Home to McDonalds

DDB has launched a year-long campaign to celebrate McDonald's 40th anniversary in Singapore. The restaurant chain opened its first location at Liat Towers in 1979 and has since expanded to 130 restaurants across the country. Titled 'Come home to McDonald's', the campaign reflects on four decades of creating memories in Singapore. Over the years, McDonald's has grown to become part of the city's social fabric - embracing local tastes and traditions with popular menu items like the Samurai Burger, the Prosperity Burger and the Nasi Lemak Burger.