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As Canadians finalize their New Year’s resolutions, President’s Choice® is calling for ‘eating together’ to be added to their lists. With the PC Eat Together™ movement, the brand … read morecontinues its journey to inspire more Canadians to get back to the table, demonstrating the social power of sharing a meal. Agency: John St, Toronto
According to a national survey conducted by President’s Choice® (PC®) *, 92 percent of Canadians want to spend more time enjoying a meal with loved ones. However, many are guilty of prioritizing screen time and viewing the incredible moments of others over the incredible moments in front them: almost 1 in 3 Canadians (29 percent) admit to spending more than four hours of their free time engaging with screens each day; while 43 percent say they spend less than one hour each day enjoying a meal with friends and family. To encourage Canadians to recognize the power of sharing a meal, PC® has released its third installment, a 90-second film inspired by philosopher Alan Watts’ The Dream of Life chronicling people who are striving to meet society’s standards of what it means to live life to the fullest. The film wraps by underscoring that for most, the greatest moments in life are not those captured in that quest, but the ones that take place around the table with family and friends.
read less...Account Service: Ryan O'Hagan, Caitlin Elliot, Claudia Buckler
Brand Experience / Planning: Megan Towers, Colin Carroll
Head of Production: Aimee DeParolis
Line Producer: Louis Saint-Calbre
Editor, Editorial Company: Ross Birchall / Saints
Online: Naveen Srivastava / The Vanity
Audio House: Apollo
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