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TAB: In Play
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To coincide with the Australian Open, VMLY&R together with MBM have released their latest campaign for TAB, launching a new and improved betting experience. The TAB ‘In Play’ zone features advanced technology that allows you to place a bet on live sport with constantly updating betting options, live scores and event information. This means viewers are able to jump on a betting opportunity as they see it play out on their screens. Following on from the success of the ‘Wake up a Winner’ and the ‘Summer of Racing’ campaigns, the new TAB ‘In Play’ TVC seeks to add a sense of thrill and excitement that comes with being able to act on your sporting hunches as the game rolls out, in real time.
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