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Effie Worldwide is celebrating its 50th year as the leading global authority on marketing effectiveness. The nonprofit’s path forward builds on a strengthened mission which emphasizes Effie’s role to lead, inspire and champion marketing effectiveness, serving as a resource to marketers at every stage of their career. To mark the anniversary, Effie’s 5 for 50 Award has opened its global call for entries. The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.
Suzanne Powers – Global Chief Strategy Officer |
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