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Hive View Outdoor Security Camera: Protect Your Gnomes
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The&Partnership, London will today launch a new international campaign for Hive, promoting its new Hive View Outdoor Security Camera. It centres around a group of garden gnomes dramatising how the smart security camera will make them feel safer in their little world. Created by Matt Deacon, Ben Fallows and Liz Oakley, the ‘Protect your gnomes’ campaign is the latest work to sit under Hive’s ‘Let’s Get Living’ brand positioning – showing how Hive products free you up to make the most of life. It represents a shift in tone for the brand, using a more jovial, light-hearted approach to promote the market-leading features of the Hive View Outdoor – which include night vision, two-way audio, motion, sound and person detection and notifications straight to your phone.
Planner: David Adamson Related |
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