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APT Travel Group: Europe River Cruising
APT has launched a major brand evolution, 'Live Fully', targeting younger baby boomers wanting to experience the best in luxury travel, with an integrated campaign by creative agency Town Square. Coinciding with APT's telecast sponsorship of the Australian Open on the Nine Network, the brand repositioning is the result of extensive research carried out by the full service independent agency in partnership with APT. The campaign targets the younger, 55 plus demographic, who may have heard of group travel but think it's for people much older than them.
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