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For 20 years, Pantone Color Institute has been selecting the colour of the year, drawing attention to our colourful world. Pantone’s Color of the Year has influenced product development and purchasing decisions in different industries, including fashion, interior and industrial design, as well as product, packaging and graphic design. In 2014 they chose Radiant Orchid; two years later the colour of the year was Rose Quartz. And now here comes Living Coral – Pantone's colour of 2019. But this choice – inspired by nature – represents a lot more than just a colour. The colour of Living Coral reminds us that every flavour, colour, scenery and impression hugely relies on the condition of our environment - the quality of our world's natural values. Agency: White Rabbit, Budapest
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