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The Economist: Never Stop Questioning
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The Economist today announced that for the first time in more than a decade it will launch a new brand TV ad that will run in high-reach broadcast channels across the US and UK. The campaign, created by Proximity London, includes a brand commercial and a direct response commercial that will work in tandem in the marketplace. The campaign, entitled ‘Never Stop Questioning', evidences the value of continually questioning the world around us.
The ads bring to life the universal truth that we learn by asking why, just as The Economist has always asked provocative questions to champion progress. The ad follows the life of a young girl with a curious mind. We see how she started asking questions about the world around her from her earliest experiences with childhood toys and pets. Then, as she shifts into adolescence and adulthood, we see how her changing perceptions have made those questions deeper and more complex. She knows that she will never grow out of questioning everything around her. She has taken a role in life where she can demonstrate her curiosity and encourage it in others, and she has achieved personal and professional satisfaction.
Media Agency: UM Related |
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