OPOVO: Take the timeline to your business model.

The internet is a space where the youth can undertake new businesses, being even possible that their favorite websites or app projects become financially viable and lucrative. We followed the title suggested by the client: EMPREENTECH (from “Empreendedorismo”, entrepreneurship in portuguese language, and “Technology). Digital Businesses - Technology, Inovation and Entrepreneurship.
This side of the campaign explores a public that already possesses a standard model of business, such as hair salons, handcrafted and artisanal products centers, or other types of traditional enterprises. We opted to explore this public due to the fact that “offline” business owners may not recognize the growth, inclusion, capacitation, and digital entrepreneurship opportunities. Here, the title is utilized differently: take the timeline to your business model.