Hawkes Bay Regional Council: Look Right, Look Left - That time John Key didn't

Since 2012, 218 New Zealand vehicles have collided with trains. The majority of these crashes involved provincial males between 40-59 years, with many happening on familiar roads, close to home. A simple look right, then left is all that’s needed to prevent bad things from happening. To remind this tough rural audience of the right behaviour, we leveraged some famous people, their infamous moments, and the unfortunate situations they found themselves in just because they didn’t look both ways. Agency: Clemenger BBDO, Wellington