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Nestle: Great Grows Here - Sabrina
Uncle Tobys aims to rekindle the sense of possibility that comes from growing up in the land down under in a new campaign 'Great Grows Here' via Ogilvy Sydney. As the brand that's been growing greatness by the banks of the Murray River for over 125 years, there's no one better to tell the stories of a new kind of great growing around the country - one that takes a step beyond Australia's traditional perception of greatness - gold medals.The first work for the campaign will be for muesli bars over the back to school period, focusing on three great Australians: Sabrina Frederick-Traub - Brisbane Lions AFLW superstar, Samantha Ridgway - Rocket Scientist & Australia's first female to build a rocket and Peter Kismartoni - a world renowned acrobat.
Chief Strategy Officer - Toby Harrison Related |
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