Uncle Tobys aims to rekindle the sense of possibility that comes from growing up in the land down under in a new campaign 'Great Grows Here' via Ogilvy Sydney. As the brand that's … read morebeen growing greatness by the banks of the Murray River for over 125 years, there's no one better to tell the stories of a new kind of great growing around the country - one that takes a step beyond Australia's traditional perception of greatness - gold medals.The first work for the campaign will be for muesli bars over the back to school period, focusing on three great Australians: Sabrina Frederick-Traub - Brisbane Lions AFLW superstar, Samantha Ridgway - Rocket Scientist & Australia's first female to build a rocket and Peter Kismartoni - a world renowned acrobat.
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