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Australia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words, and tucking into … read moreMacca’s. We needed to connect the nation’s favourite season with its favourite place to eat. Agency: DDB, Sydney
As the temperatures rose, “I’m loving it” became “I’m lovin’ Summer.” To accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. From flippers to thongs, Soft-Serves to buckets, snorkels to surfboards, and everything in-between, the arches were incorporated into graphics representing all things summer.
The “I’m lovin’ Summer” icons cemented Macca’s position as an integral part of the Aussie Summer.
read less...MCDONALD’S AUSTRALIA:
CMO – Jenni Dill
Director of Marketing - Jo Feeney
Group Brand Manager, Marketing - Amanda Nakad
Brand Manager, Marketing – Nichole Tsiros
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