Volvo Car UK is continuing the fight for the ocean’s future with a new children’s book created by Grey London in partnership with award-winning illustrator, Jago Silver. ‘The Day the … read moreOcean Went Away’ is thematically linked to Volvo’s latest Sky Atlantic film ‘The Unseen Ocean’, which tells the true story of primary school teacher Tom Franklin, who also runs ‘City Kids Surfing’, a programme that teaches children to swim and surf while educating them about the environment – often introducing inner city kids to the ocean for the first time. It is a fictitious story about a little boy called Jack, who loves the ocean but wakes up one morning to discover that the ocean has completely disappeared. Jack journeys across the dry seabed to find out why, meeting all sorts of beleaguered ocean creatures along the way. Whether it’s a plastic bag-filled blue whale or a mermaid caught up in plastic fishing nets, Jack soon discovers that the ocean has plenty of reasons to go away. All proceeds from the book, which is now available on Amazon, will go towards Tom Franklin’s not-for profit social enterprise City Kids Surfing, which aims to help more inner-city kids experience the ocean.
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