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letgo: Checking In
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letgo, the biggest and fastest growing app to buy and sell locally, preaches “less stuff, more living” in its new “Live and letgo” campaign, which shows how simple it is to transform everything you don’t need around your home into things, experiences and adventures that move you. With help from Droga5 and Adult Swim stars Tim and Eric (comedians Tim Heidecker and Eric Wareheim), letgo is helping Americans rethink their unhealthy relationships... with all their extra stuff. The comedy duo directed letgo’s three new ads, which started airing across the U.S. this month and can be found online. letgo’s research reveals that consumers get significant emotional benefits from selling their extra belongings that go beyond simply enjoying the profits. About two-thirds of those surveyed said purging what they no longer need gives them a sense of freedom. Respondents also said it made them feel more optimistic and confident.
Clients: Lucia Varela VP of Brand and Communication | Federico Rucks: VP of Media | Fernando Barretto: Brand Director | Alexandra Franco: Research and Insights Director | Dylan Stopper: Senior Media Planning Manager Related |
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