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Top 6: January 30th 2019
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Care France: #RespectezNosRegles (Respect our Periods)Top 6: January 30th 2019
#RespectezNosRegles (Respect our Periods) aims to showcase an important, yet often overlooked issue, which concerns women around the world. In many countries, menstruations are viewed as taboo - women are subjected to shame and many even quit school. CLM BBDO's new campaign for Care France highlights this important issue, and aims to raise awareness for the issue and the efforts Care is carrying out. In addition to a film, #RespectezNosRegles also includes a clever Instagram operation, wherein influencers will deliberately include errors in their posts to emphasize the effects this taboo has on female education
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