TV ad: Unwired Wireless Broadband: Too Easy

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This campaign via Three Drunk Monkeys, Sydney introduces a new positioning; Unwired. Too Easy. The positioning reflects Unwired’s simple process versus its competitors. With Unwired customers can just buy the box, plug it in, sign up and they are away. If they don’t want a contract they don’t have to and with pre-paid they can pay when they want to.