TV ad: Sony Tropfest: Life is a story

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Sony Australia, sponsors of the world's biggest short-film festival Tropfest since 2004, has launched a cross-media promotional campaign through its agency Euro RSCG Sydney that culminates in a series of 60 secs TVCs to be screened exclusively on the night of the festival. Written by Euro ECD Rowan Dean, the short-film style ads featuring well-known Australian actors were directed by former Tropfest winner Luke Eve. Built around the theme "Life is a story, tell yours with Sony" the work also includes press, online, instore, SMS promotions, as well as experiential activity through Jack Morton, all of which culminates on the night of Feb 17 at Sony Tropfest venues across Australia. Online, Euro has created a Microsite www.sony.com.au/Tropfest. According to Rowan Dean "The Sony Tropfest is one of the most hungry creative audiences in Australia. The strategic fit with Sony, who epitomises entertainment and the power of individual imagination, couldn't be better."