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For the LG spot,from BBH London Director Carl Erik Rinsch tasked Digital Domain with creating animated characters that felt as if they grew out of the LG flat panel display itself. They needed to combine elements of state-of-the-art robotics and future technology. The biggest challenge was giving each character a distinct look and personality without making them feel overly cartoon-like.
Credits
Other credits
DIGITAL DOMAIN CREDIT LIST: LG Electronics
CLIENT: LG Electronics
PRODUCT: Flat Screen TV
“Advanced Learning” :60 AIR DATE: 12/2008
“Advanced Learning” :30 AIR DATE: 12/2008
“Advanced Learning” :20 AIR DATE: n/a
“Advanced Learning” :15 AIR DATE: n/a
1st BROADCAST LOCATION: UK
CREDIT LIST:
ADVERTISING AGENCY: BBH London
60 Kingly Street
London W1B 5DS
Executive Creative Director: John Hegarty
Art Director: Rik Brown
Copywriter: Jon Fox
Producer: Kristin Armstrong
Asst. Producer: Louise Bonnar
Senior Account Manager.: Clay Mills
LIVE ACTION PRODUCTION COMPANY: RSA, London
42-22 Beak Street
London W1F9RH
Director: Carl Erik Rinsch
Director or Photography: Claudio Miranda
Line Producer: Cindy Burnay
1st Assistant Director: Howell Blitstein
Production Supervisor: Ben Randolph
ANIMATION, VISUAL EFFECTS & EDITORIAL:
Digital Domain, Inc.
300 Rose Avenue
Venice, Ca 90291
President of Commercials, Exec. Producer:Ed Ulbrich
Executive Producer/Head of Production: Karen Anderson
Visual Effects Supervisor Jay Barton
CG Supervisor Ron Herbst
Producer Chris Fieldhouse
VFX Coordinator Stephanie Escobar
Previsualization Artist David Rosenbaum
Flame Artist Dave Stern
Online Flame Artist Kevin Ellis
Nuke Compositor Sven Dreesbach
Nuke Compositor Rafael Colon
Digital Artist Marc Perrera
Digital Artist Lee Carlton
Digital Artist Tim Nassauer
Digital Artist Tim Jones
Digital Artist Chris Norpchen
Digital Artist James Parris
Digital Artist Justin Lloyd
Digital Artist Ruel Smith
Digital Artist Navin Pinto
Digital Artist Derek Crosby
Motion Graphics Artist Jake Sargeant
Motion Graphics Programmer Josh Nimoy
Roto Artist Hilery Johnson Copeland
On Set Tracker Scott Edelstein
Integration Tracker Montu Jariwala
Editor: Russ Glasgow
SOUND DESIGN: Wave Studios
32 Great Pulteney Street
London, W1F 9NW, UK
Sound Designer: Jack Sedgwick
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