TV ad: Amnesty International: Rights Holders

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Top 6: January 27th 2010

Leo Burnett Venezuela help create awareness of a non-profit organization than in Venezuela only educated people know about, Amnesty International.
Amnesty International Venezuela is having loads of troubles here in Venezuela, the latest was that they were forced to move out of their offices because of government new policies, so that the little ad budget they had was used for finding a new place for their offices.
The agency couldn't cope with the production of such an ad, neither could a single production company.To solve the problem we decided to call the best Venezuelan production companies and ask them for help, and together we came with a solution very inspired in franchise "Paris, je t'aime", many directors, one single minute film, so every production company was able to cover all the expenses and was finally released in December, 2009.