TV ad: Postpaid & Prepaid offer: BREATH

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Be it a prepaid or postpaid user, many only find it convenient to make their personal calls on the weekend as they are usually to busy to catch up with their friends and family during the weekdays due to the busy work day. To encourage more usage of the prepaid and post paid over the weekend and create stronger bond and loyalty between the brand and the people. Batelco decided to give it all for free on Friday and FP7/BAH did the ads . the communication solution was a 260 integrated campaign to promote the offer and create and dialogue between the people and the brand in more engaging channel than just print.