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MillerCoors: Miller Light - Skirt
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Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaign, launching an irreverent taste-driven message for the original light beer. In each of the :30s, a man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him.
Read more: http://www.trustcollective.com/portfolio/content/tool_millerlite.php Creative Commentary ------------------------------------
Client: MillerCoors Related |
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