Anti-Littering: The Rubbish Monster

Description
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Endangered Wildlife Trusts. They have an Eco-Warrior Programme (EWP) module that educates the youth in the townships. It inspires environmental awareness amongst previously disadvantaged learners in their schools using exciting lesson plans and activities applied directly to their immediate environment. The main message I wanted to convey was that conservation starts at home.

Creative Commentary
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This anti-littering concept has been in my mind for a long time, but the rubbish monster was never involved. The idea of using a humanoid rubbish monster strolled into my mind when I was angry at a stranger.

I was walking down Long Street, observing a stranger littering continuously, ignoring the dustbins all around him. I had enough of this and decided to approach the man and tell him where his litter belongs. He defiantly flashed his two middle fingers!

I was thinking, Be grateful, I dont turn into a smelly rubbish monster and munch you! Starting with your middle fingers! I just walked away from him but definitely not as a loser, I got a great concept!