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Audi A3: Turns
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Under the slogan “Your turn”, the agency Tandem DDB Barcelona uses a playful concept to present the sports version of the Audi A3. To make emphasis in the young and sporting character of the car, the advert uses new codes, different from the usual communication of the Audi brand. Belén Gayán, of Agosto productions, directs this film that positions A3 as the ultimate object of desire exploring at the same time a ludic approach in its plot. She achieves to transform the entire city of Buenos Aires in a playing field where all the people runs to get the prize, an Audi A3.
Creative Commentary ------------------------------------ Game rules are quite simple. If a temporary driver stops, then he must hand the car over to anyone asking for it, the car now belongs to him until the next player arrives. This is how the film underlines the sporting and dynamic spirit of the A3.
Accounts Manager: Paqui González Related |
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