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Dacia: Status Symptoms


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The whole question is: The more expensive the car, the more important the
driver? The car as a status symbol – is this mindset still in keeping with the
times?The campaign from Nordpol+ Hamburg would like to play its part in the current discussion. And in so doing, has generated much interest in Germany.Over 891,000 users have already visited the DACIA websites since the beginning of the campaign in the mid March.In the films, normal people alert the drivers of prominent cars to their status problem in the midst of their pompous behaviour. At first they are annoyed, but DACIA offers help...
Those concerned or interested can take a status test to find out the extent to
which they are affected by status symptoms. In addition, the website publishes essays by well-known journalists who illuminate the topic of status symbols from a diverse range of viewpoints.
DACIA represents an alternative to overpriced luxury cars: Fully fledged DACIA cars are already available starting at 6,990 euros. DACIA reflects on the original virtues of driving, namely travelling from point A to point B.
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