Interactive ad: Nissan: Reverse

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The task for Creativejuicesil Malaysia was to create an effective public service banner for Nissan Malaysia. The intention was to persuade all car occupants to wear their seat belts. Finally, the challenge was to instill the habit of buckling up, which proved to be a hard message to drive through. Even after the Malaysian government imposed a new ruling for back-seat passengers to fasten their seat belts.