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Interactive
Alberta Wilderness Association: No More Grizzlies
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Most people aren't aware that grizzly bears are in danger of being extinct in Alberta, Canada. Most people also think the only threat to grizzlies is hunting, but the reality is that government-caused habitat disturbance is by far the biggest threat to the grizzly population.Calder Bateman created a fictitious anti-grizzly bear extremist group that represents the current actions of the provincial government - destroying the grizzly population through habitat disturbance.
All messages in the integrated campaign was delivered as if from this anti-grizzly bear extremist group; and all directed people to this website.
Flash Developer: Kobayashi Related INTERACTIVE
Alberta Wilderness Association: No More Grizzlies
Calder Bateman Communications, Edmonton |
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