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Top 6: October 31st 2007
Interactive
HoneyShed: HoneyShed
Top 6: October 31st 2007
Droga 5 and Smuggler, in association with Publicis, has launched HoneyShed, billed as the world’s first broadband channel designed to fuse entertainment and shopping. HoneyShed flips the traditional advertising model. Forget branded entertainment with the undercurrent of a sales pitch: HoneyShed overtly celebrates the sell.
Chairman: David Droga |
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