BEST TVIt could be because here in Australia we are finally emerging out of lockdown, the Burberry '
Open Spaces' film rose to the top for me. As it says in their write up, the film took inspiration from Thomas Burberry's quote 'Inherent in every Burberry garment is freedom' and you see and feel that.
Runner up: TikTok '
You Have To See It'. It's just nicely done, isn't it?
BEST PRINTThis wasn't the strongest week for print, but I'll give it to
Green Savone. The old visual collision technique can still deliver a simple message, and this piece does that.
Runner up: No runner up
BEST OUTDOOR Not the strongest week for outdoor either, but this week I'll pick Major Arts Institutions '
Break the Glass'. I thought this was a simple, interruptive way to raise awareness of the barriers people face in accessing the arts. The interruptive visual of the giant 'In case of emergency, break glass' boxes, placed outside iconic venues in the UK was a compelling device.
Runner up: No runner up
BEST INTERACTIVEWinner: Apple TV+ / Invasion '
Twitch Streamers Get Invaded Live'. Glitches, nosebleeds and bizarre transmissions were all part of a very simple, but perfectly executed, two-day synchronised Alien take over on Twitch. This was no doubt a logistical nightmare, but I'm sure the hard work paid off. A smart use of the platform and their stars.
Runner up: KFC '
The Original Recipe'. We all know nothing's as good as the original and the secret combination of the 11 herbs and spices remain tightly held. This idea was a fun way of reminding us of just that. It's an overly involved idea and I thought the reward for effort might be low, but a coupon for free KFC at the end of it all made up for that.
This week's guest judge is Stephen de Wolf, national chief creative officer at DDB Australia.
Stephen started his career in Perth, Western Australia just over 20 years ago. In fact, one of his first jobs was working at Campaign Brief as a designer, laying out the magazines and the award annual, The Work. (Best Ads wasn't even invented yet).
From there, he has had the incredible opportunity to work at some of the world's most creative agencies including Saatchi and Saatchi New Zealand, Clemenger BBDO Melbourne and BBH London.
Before heading to BBH London, Stephen was CCO at Clemenger BBDO Melbourne. Across six years at Clemenger, he was responsible for iconic work including the Transport Accident Commission's Meet Graham - the most awarded creative campaign in the world in 2017 - Snickers' Hungerithm, Airbnb's Until We All Belong, and Myer's Naughty or Nice Bauble to name a few. In 2017 Stephen, and his work, lead Clemenger BBDO Melbourne to D&AD and Cannes Agency of the year.
Stephen's work has been recognized at all major award shows around the world for both creativity and effectiveness. His accolades list well into the hundreds and include multiple Grand Prix at Cannes and Spikes, multiple Best in Category at The One Show, Multiple Grand Prize and Best in Show at New York Festivals, and multiple D&AD pencils including a Black Pencil. Stephen has been named the world's top creative director on a number of occasions.
Recently, Stephen returned to Australia from BBH London where he was the CCO behind Tesco's much-loved No Naughty List Christmas 2020 campaign, the launch of Barclays' Moneyverse, Burger King's Whoppa on a Whopper, and Justice4Grenfell's 72 Remembered.
He is now four weeks into his new role as national CCO of DDB Australia.
