In this two and a half minute film created with the Sid Lee Paris agency, Ligue 1 shows us its take on the beautiful game. More than just a film, the brand loudly expresses its new positioning âFootball. But French.â and proves this through passionate supporters, football wizardry and epic music. A new direction for the league, clubs, players, and supporters, this is the adopted positioning of the championship for the coming year.
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