âWonderful Pistachios unveiled the next chapter of its partnership with Buffalo Bills quarterback and pistachio farmer Josh Allen, debuting a national advertising campaign that puts Allenâs NFL stardom centre stage following the impactful launch of the Josh Allen Scholarship. Set to air through the remainder of the NFL season, the television spots build on Wonderful Pistachiosâ comedic 'The Donât Hold Back Snack' campaign that launched earlier this year,
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