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 Cameras were sent to Nepal and Tanzania, given directly to patients who had just undergone sight-restoring surgery. We asked just one simple question: âNow that you can see, what do you love most?â Their answers came back not in words, but in photographs â raw, personal, and profoundly moving.The striking images taken by eye patients were then used as the main visuals in a campaign that drove awareness, donations and attendance at a gallery exhibit of even more patient photos during the Vancouver Capture Festival and online. VIEW THE 4 ADS  In horror movies, villains are frightening not only for their attitude, but also for their hair: greasy, flat and messy. Batist flips the cliché. With its dry shampoo, it takes just three minutes to fix the look of even the most terrifying characters. Now their hair is clean, shiny and flawless.VIEW THE 3 ADS  At a certain age, playing with your kids can feel like a horror movie.Not because of them, but because of that pain that shows up every time you try to move like you used to. With visual humor and the tone of Halloween, Dolocordralan turns terror into relief, reminding us that moving, playing, or enjoying life shouldnât be scary. Because some pains are frightening, but thereâs something that stops them. VIEW THE 3 ADS  On Halloween, everyone has fun costumes, laughter, and lights out.But when the party ends⦠thatâs when the real terror begins.With TolbrÃn, a cleaning brand, we reinterpreted fear from an everyday perspective: the chaos and mess of the morning after.A simple, visual, and relatable idea that proves the real terror isnât on the night of the 31st, itâs the day after. VIEW THE 3 ADS  CREATIVE RATIONALEFatherâs Day advertising often falls into predictable tropes, socks, ties, tools, and sentimental clichés. For Yakta, a brand that engineers high-performance mowers designed for people who take pride in doing things right, we wanted to tell a different kind of love story, one that men would actually relate to.VIEW THE AD  THE CHALLENGEIn agriculture, rest is a foreign concept.For ranchers, there are no weekends, no holidays, no 9-to-5 boundaries, only the land, the herd, and the endless rhythm of work that rarely slows.As a brand deeply embedded in the world of cattle handling, Arrowquip has always celebrated the grit and resilience of those who work the land. But for Labour Day, a holiday created to honour workers, we saw an opportunity to honour something even rarer: the moment they finally stop. VIEW THE AD  IKEA has proved itâs there for every jump scare this Halloween in its latest integrated campaign. Halloween Essentials, which launches today through boutique creative agency INGO, puts some of the iconic brandâs products â the SMÃ
NUNNEÃRT duvet cover, the KLOTSTARR cushion and MYRULL throw - front and centre across every execution. It puts a comical spotlight on the universal experience of being at home and reaching for these soft furnishings when Halloween movie marathons get tense. The campaign was inspired by the simple human truth: a spooky a night watching horror films with loved ones is just as thrilling as a big night out in fancy dress. IKEA and INGO drew on this insight to position the brandâs trio of products as the essential companion - and ultimate shield - from on-screen frights when watching scary films on Halloween.VIEW THE 3 ADS  This Halloween, terror doesn't just reside in movies or masks.Not in costumes, nor in ghost stories. True fear begins when the clock strikes rush hour. The streets become a graveyard of motionless cars, horns howl like hungry creatures, and bus stops fill with souls trapped in an urban hell. VIEW THE 5 ADS  Some roads look like they came straight out of a horror movie full of potholes, mud and surprises that could scare anyone.But not everyone.With a dark aesthetic and a nod to classic horror, Peugeot Landtrek stands as the perfect companion for those scary roads, proving that with the right pickup, no terrain is frightening. VIEW THE AD  A darkly humorous Halloween campaign where kitchen grime takes the shape of legendary horror icons like Ghostface, Freddy Krueger, and Jason Voorhees. Each visual turns everyday dirt into a cinematic nightmare, reminding viewers that even the scariest messes can vanish with Clorox.VIEW THE 3 ADS  Forgot to pay the bill?It happens to a lot of us, and itâll keep happening.But when youâve got someone who sorts it out, thereâs nothing to fear.Thatâs what sparked Paga Todoâs Halloween campaign: a call to skip the scares, or fix them fast when theyâve already jumped out at you.VIEW THE 3 ADS  At Vardi Used Cars, we love cars... truly. But power demands responsibility.Our October campaign exposes what high speed leaves behind: streets that feel hostile, unsafe, like something is haunting them. When safety takes a back seat, a trip can be your last, not just for the driver, but for everyone around.On streets and highways, safety isnât optional, itâs everything.VIEW THE AD  Microsleeps: the roadside horror no one sees coming.Seguros Mundialâs Halloween digital campaign makes one thing clear: the real horror on the road isnât a monster itâs falling asleep while driving.VIEW THE 3 ADS  Once again, Heinz, the worldâs leading ketchup brand, is adding a splash of creativity this spooky season with the launch of its new campaign, âHeinzloween: RIP Expired Heinz.â The campaign invites consumers across Thailand to discover the hidden âhorrorâ lurking in their homes â expired sauce on kitchen shelves, in fridges, on dining tables, and more. In reality, Heinz Ketchup, produced from 100% real tomatoes with no preservatives, does have an expiration date and requires proper storage once opened. Rather than communicate this message conventionally, Heinz Thailand and Shooting Stellar have combined Halloweenâs spookiness with a playful twist, transforming the idea of âdisposing of expired sauceâ into a metaphorical âexorcising of haunting spirits.â This approach aligns with the festival and resonates with Thai audiencesâ love for ghost stories. Beyond the playful Halloween concept, the campaign reinforces Heinzâs core brand values; quality, taste, and food safety. VIEW THE 4 ADS  Our campaign celebrates the mischievous side of our feline friends. This year, make sure your kitty is purring with pleasure, not plotting a scare. Give them the delicious nutrition they crave and keep the tricks under control.VIEW THE 4 ADS  In extreme environments like mining or industrial night work, darkness is more than a technical challenge â it's an emotional threat. In places marked by uncertainty, isolation or hostile conditions, the absence of light fuels fear, paralyzes decision-making, and increases risk. Starting from that human tension, we created a piece that elevates the Luxtower LUX M11 to a symbolic level: a source of power that doesnât flicker, even in the face of the unexplainable.VIEW THE 2 ADS  This Halloween, Be Flamingo, and Mascotas, the store specialized in pet well-being, turned the fear of Halloween into something every pet parent knows all too well: the fear of coming home and finding it transformed into a scene of horror.Inspired by classic horror films, the campaign portrays what happens when stress takes over our pets: shredded sofas, broken doors, torn-apart toys.A reminder that when they feel trapped, pets also live through their own horror movie.VIEW THE 3 ADS KFC: Werewolf KFC Costa Rica and Havas Costa Rica celebrate Halloween making the bones in their wings a part of peopleâs costumes. Bones, skulls and skeletons are universal Halloween symbols. And in KFC too.This year, we found a creative way to merge Halloweenâs spirit with one of KFCâs most iconic products: their wings. Under the concept âComplete your costume with KFC Wings Fridayâ, the campaign takes the most caracteristic element of the product, the bone, and transforms it into a part of the Halloween imaginary; inviting people to visit our restaurants in their costumes. The idea lives in a variety of print ads that celebrate the authenticity and flavor that only KFC can add to the season. VIEW THE 3 ADS The Danish Road Safety Council: Skelton Watch out for the little monsters!On Halloween, the streets will be swarming with little monsters, and we need to watch out. And watch out for dem.VIEW THE 3 ADS INAEXPO: Made With Effort Made In Ecuador The campaign created for INAEXPO â Pronaca aimed to highlight the Ecuadorian pride behind its export-quality hearts of palm, under the concept âMade with Effort. Made in Ecuador.The visuals portray a wooden hand emerging from the earth a symbol of human effort, craftsmanship, and connection with nature holding both a young palm plant and its final exported product. Surrounded by Ecuadorâs rich biodiversity, the images evoke sustainability, care, and origin.VIEW THE 2 ADS  In Peru, bicycle use has grown exponentially in recent years. However, infrastructure hasnât kept up: more than 40 km of the countryâs bike lanes have disappeared, either due to poor design or terrible condition. This reality creates absurd and dangerous situations for millions of cyclists who, on top of that, lack accident insurance. With humor, âUnexpected Bike Lanesâ highlights this urban issue and turns the countryâs most absurd bike lanes into an outdoor, digital, and social campaign to raise awareness about the importance of being insured.VIEW THE 5 ADS  New campaign by The Reactor captures the early starts, coffee stops, and inevitable âbush weesâ for Cycology.Independent creative agency The Reactor has launched a refreshingly honest new campaign for Cycology Gear, celebrating the raw, unfiltered reality of life on two wheels.Titled âStyle in Motion,â the campaign trades the glossy, high-performance clichés of cycling ads for something far more relatable: the moments that truly define a ride. From that first pre-dawn pedal stroke to the post-ride flat white, and yes, even the inevitable âbush wee,â itâs a love letter to the rituals, friendships, and small indignities that make cycling what it is. VIEW THE 4 ADS  PROPEG CELEBRATES 60 YEARS BY FLIPPING THE LOGIC To mark its 60th anniversary, Propeg (creative agency) launches a bold new positioning â âLetâs Flip the Logic.â The campaign reintroduces the agencyâs creative DNA through a series of surreal, thought-provoking visuals that literally invert reality â from a frozen ad man awakening to a world he no longer recognizes, to an upside-down burger, a pirate on a parrot, and even a reversed fried egg. Each piece reflects the agencyâs mission: to challenge conventions, rethink whatâs possible, and remind the industry that creativity still leads the way. âAfter six decades, we didnât want to celebrate the past,â says Propeg. âWe wanted to question the future.â VIEW THE 4 ADS Grumpy Dad Co: Some Marks Tell Stories Created by La Cuevita Publi Co. for Grumpy Dad Co., âSome Marks Tell Storiesâ uses a simple pair of caps to deliver a powerful reminder about breast cancer awareness. What fades on fabric can be fatal on skin â a visual metaphor that turns everyday wear into a statement about vigilance and care.VIEW THE 4 ADS  How could we join the conversation without being sponsors, partners, or having a presence at the event?The answer was simple by not being there.And why?Because Payless isnât made for stadiums itâs made for real life. Our shoes arenât for elite athletes, but for those who compete every single day:the people who work, study, strive, and face their own challenges.Theyâre not chasing medals theyâre chasing their goals.And on that journey, every step counts.VIEW THE 4 ADS  Explore Your Breast 2For World Breast Cancer Day, weâre reminded that the most important adventure is getting to know yourself, taking care of yourself, and exploring yourself in time.Because every mile lived, every memory, every story, deserves to keep going.VIEW THE 3 ADS  Looking at a mammogram is not just a medical check-up.Itâs a reminder of the power that comes from preventing in time.âMission: Preventionâ was born to make that power visible âthe power to look within, to discover, to care, and to act.Inspired by the visual resemblance between a mammogram and a galaxy,it turns prevention into an act of exploration and awareness. VIEW THE 3 ADS Providencia Bulk Rum:We Master Your Soul At Providencia Bulk Rum, mastery isn't just a process - it's a philosophy. We Master Your Soul transforms the precision of rum-making into art, connecting the world of spirits with the language of fashion. Through the eyes - and the taste - of our Master Blender, each rum becomes more than a liquid; it becomes a personality, a presence, a soul. VIEW THE AD  In Colombia, December doesnât sound like âJingle Bells.â It sounds like laughter around a sancocho, domino matches on warm afternoons, and the joyful jingle of beers shared among friends.To celebrate the most Colombian season of the year, Bavaria and Zelva Agency turned our everyday December traditions into a colorful anthem of moderation â reminding everyone that celebrating responsibly doesnât mean partying less, it means making the good times last longer. VIEW THE AD  âExcusesâ turns common justifications into powerful visual statements against domestic violence. Through striking metaphors, the campaign exposes the truth behind familiar lies - doors donât break noses, stairs donât cut lips, and furniture doesnât leave bruises. Rendered in black and white with sharp red accents symbolizing pain and urgency, the artwork merges empathy with impact. More than an ad campaign, âExcusesâ is a wake-up call, reminding us that violence hides behind words, and silence keeps it alive.VIEW THE 3 ADS  Every Halloween, monsters hunt. They chase, they haunt, they always win. But this time, we turned the story around.Better Run is a Halloween campaign created for Grumpy Dad, a lifestyle brand that celebrates strong, unapologetic men who live with humor, attitude, and purpose. The concept reimagines fear from a new perspective, where the creatures that usually hunt are now the ones running away. Through a series of cinematic illustrations, the campaign pays tribute to the visual language of classic horror, blending bold composition, minimalist design, and hand-crafted artistry reminiscent of vintage movie posters. VIEW THE 3 ADS  During Breast Cancer against Month, Super and JetSMART Airlines turned their travel destinations into a call for prevention by using aerial views of landscapes that resemble the shape of breasts.VIEW THE 3 ADS  âAccidentally reacted with the wrong emoji this year?âCome get your eyes checked for the holidays! A campaign by an optical store chain, celebrating the season with a wink at the all-too-common emoji mishaps across all platforms. VIEW THE 4 ADS  75% of women over 60 stop masturbating.So, for Senior Month, the Peruvian potato chip brand Voraz, known for its bold and irreverent tone of communication, decided not to stay silent. Through suggestive yet refined and carefully crafted photographs taken by acclaimed photographer Alex Freundt, the brand uses its open chip bags, along with the modelsâ fingers and facial expressions, to simulate masturbation at the moment of climax. VIEW THE 3 ADS  When Colombia crosses borders, it brings more than flavor â it brings a feeling. Together, Constructora BolÃvar and VAST crafted a chocolate that captures the spirit of the country: its warmth, its colors, its joy.A single bite turns any city into Colombia â reminding those abroad that home is never too far away, and that investing in it is always within reach. VIEW THE 3 ADS  We live in a digital world of instant reactions like a heart, a flame, a plane emoji... but vacations deserves more than just a tap on a screen. At Delta, we make it possible to move from digital desire to real-life experience, with smart fares, tailored plans, and new destinations, we help turn wanderlust into emotion you can actually feel.VIEW THE 3 ADS  The essence of exploration without boundaries pulses through Jeep's DNA. In a saturated automotive landscape, Jeep stands out not as a mere vehicle that overcomes obstacles, but as a tool that reinvents the very notion of path. Our campaign echoes that primal drive for discovery and freedom. When you purchase a Jeep, you don't just take home metal and technology - you embrace the power to reshape your horizons. The stunning landscapes of the Cerrado, Pantanal, and Amazon are not just a backdrop - they are invitations to a more authentic and adventurous life. The dust that rises is not merely an effect of the passage, but a transformative element that creates bridges where before there were only voids. VIEW THE 2 ADS  Anglicare Tasmaniaâs Christmas Appeal is an annual community fundraiser, asking a statewide audience to donate to families in need over the holiday season. We created a Christmas tree of light with a range of donations at its base, showing that while the items we give are very much tangible, the real gifts are hope, joy and burden lifted. VIEW THE AD « First « Previous Next » Last » 2 of 8 |
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Print for Hyundai, Chile 
Three new print ads for the Ecuador Lottery