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 BackgroundWhen Comfort Thailand introduced its new scent Cherry Vanilla inspired by Korean desserts.It wasnât just about fragrance It was about emotion.Scent is the fastest trigger of memory and mood. It connects people to moments long before words can. VIEW OUTDOOR  In partnership with Courage, Sephora Canada has launched a new holiday campaign that blends social listening with real-world media. The initiative leverages a simple but universal consumer insight: during the holidays, people routinely drop hints - subtle or otherwise - to get the gifts they actually want. Sephoraâs approach amplified this behaviour by turning individual consumer submissions into creative assets, driving both engagement and real-world visibility.VIEW 3 OUTDOORS  âPizza Hut Canada has boldly gone where no pizza brand has gone before: straight outta this world. Pizza Hut has turned its sights skyward and inviting a whole new audience to the table, even if that table is on another planet. Why? Because the universe is buzzing about the recently spotted 3I/ATLAS comet, a rare interstellar visitor thatâs trending across science and pop culture. So, Pizza Hut thought: why not make first contact with pizza? VIEW OUTDOOR  Gage Roads has been a bastion of beach culture in Western Australia for years, but it was time to introduce them to a new market in Brisbane and launch a new brand positioning at the same time. So we used targeted out of home placements on both sides of the country to say cheers to some of the best beach side suburbs. VIEW OUTDOOR  Roladinâs annual Hanukkah Sufganiyot campaign showcases an exciting evolution in its creative language. This year, the connection between Sufganiyot and art comes to life through a collaboration with international hat designer Maor Zabar. Each doughnut received its own hat inspired by its unique character, amplifying the artistic essence of the entire collection.VIEW 7 OUTDOORS  REVO Insurance returns to Romeâs Fiumicino and Ciampino airports with a bold new campaign tied to the launch of an innovative insurance policy designed to be paired with your flight ticket.VIEW 2 OUTDOORS  19 Crimes has welcomed cricket fans to Brisbane Airport for the 2nd Ashes Test, with a cheeky billboard aimed to stoke the flames of one of sportâs biggest rivalries. The name of the Australian wine brand comes from the list of 19 Crimes which saw the British banished to Australia as convicts in the 1700âs. The English fans love to remind Aussieâs of their âconvictâ connection but here, the word is being owned to celebrate the current score in the Ashes series. VIEW 3 OUTDOORS  In the age of social media, every trip can be planned out to the finest detail: the restaurants and their menus, the must-see exhibitions, the most beautiful sunsets. Sometimes itâs even possible to âtravelâ before youâve actually set off. But whatâs left then for the unexpected? For surprises? For adventure? With the reopening of the direct Amsterdam to London route, Eurostar saw the perfect opportunity to rekindle the joy of spontaneous travel and to put serendipity back into the spotlight. Together with DDB Paris, Eurostar launched âUnexpected Ticketsâ, a targeted and playful campaign designed to put spontaneity back at the heart of travel. VIEW OUTDOOR Unicef: Greenhouse Classroom Climate change is increasingly affecting childrenâs access to quality education worldwide. In schools across multiple regions - especially in tropical and low-income countries - extreme heat waves have emerged as a silent barrier, undermining concentration, academic performance, and the physical and emotional well-being of millions of students and teachers. To make this invisible crisis impossible to ignore, UNICEF set up an immersive installation called âUnlikely Greenhouseâ at the Esplanada dos Ministérios, a landmark avenue in Brazilâs capital where federal ministries and major civic demonstrations are located. VIEW OUTDOOR Civil Defence NZ: Times Running Out When it comes to emergencies, the first step is simple, start talking about them.But most people donât because it feels too distant, too hard, or too unlikely.So, to mark the anniversary of Aucklandâs floods and Cyclone Gabrielle, we chose a date when everyoneâs already resetting their clocks. Daylight Saving Weekend.If people were willing to lose an hour of sleep, maybe theyâd give an hour to get storm-ready too. VIEW OUTDOOR  Maxibon goes upside down in a limited edition collab with Netflix's Stranger Things.The integrated campaign features film, OOH, digital, and social executions made in collaboration with Limehouse, who painstakingly crafted a Maxibon-sized piece of the Stranger Things universe with the team at SICKDOGWOLFMAN.VIEW OUTDOOR  Strange things are happening in Hawkins, Indiana. To help, Doritos is opening a portal back to 1987 -- hosting a star-studded Telethon for Hawkins, the worldâs first â80s telethon for a supernatural disaster.VIEW 3 OUTDOORS  Following a staycation stint at a familiar Scottish castle, Celebrity Traitors star Joe Marler has swapped British winter days for something brighter - checking into a sunshine filled giant 3D billboard on a busy London street. Joe, the former England rugby player and mental health advocate has partnered with loveholidays to highlight how the dark winter months impact our wellbeing, and why booking a holiday can be the ultimate mood booster. VIEW 3 OUTDOORS  In a move shifting from traditional awareness campaigns to tangible utility, Laisha womenâs magazine has announced a permanent alteration to its printing format. Starting this week, the spine of every weekly issue will prominently feature the anonymous domestic violence helpline number, *6724.VIEW THE 3 ADS  Thereâs a whole quiver of pseudo-scientific arguments people pull out to defend driving while impaired by marijuana. âIt heightens my senses.â âHelps me focus.â âItâs way safer than driving drunk.â Arbitrary statements like these are easier to accept, and impossible to condemn, in the context of casual conversation. But theyâre exposed for what they are when dragged into the harsh light of serious consequences.VIEW OUTDOOR  As Christmas lights begin to sparkle across the country, something even more golden is lighting up the season: Australian mangoes are officially in season. To celebrate, we partnered with Sydney local and Christmas super-fan Alex Mangos to transform his family home in the cityâs south-west into a mango-inspired Christmas wonderland, honouring the arrival of mango season in the most festive way possible.VIEW OUTDOOR  When youâre looking for a movie to watch, whether lying in bed, on a train, or gathered with family⦠thereâs one reaction you hear all the time: âOh wow, itâs already on CANAL+?â Itâs that familiar moment of surprise that inspired the brandâs latest campaign, which celebrates the novelty of the films available on CANAL+. In collaboration with its long-time agency BETC Paris, CANAL+ unveils an outdoor campaign that takes viewers straight into the interface of its subscribers. Featuring freeze frames from films already available on CANAL+ (the ones you thought were still in theatres). Featured visuals are displayed as paused excerpts within the CANAL+ App player, ready to resume at any moment. The effect is immediate: you want to click âplayâ to watch the entire film.VIEW 7 OUTDOORS New World Supermarket: Christmas A triptych billboard with word play on the Seasons Greetings, Christmas message to promote the local New World store in Pt. Chevalier.VIEW 4 OUTDOORS Mix: Your Go Have A Fling With This Thing Aucklanders are in long-term relationships with their cars, and honestly, itâs getting a bit toxic. With nearly 9 cars for every 10 people, New Zealand has one of the highest car-ownership rates on the planet. VIEW OUTDOOR  Beach tents and cabanas are ruining the views of Australian beaches. As one of Australia's leading brands for the past 50 years, Country Road wanted to remind summer loving beach goers that there was a simple way to enjoy our great beaches, without blocking the view for everyone.They installed the Great Australian Towel on a Sydney beach. VIEW OUTDOOR  The âIt Happens on PS5â campaign brings to life the unexpected and unforgettable experiences that define PlayStation 5. Last week, Sydneyâs streets were shaken by the arrival of a mysterious light rail, commandeered by a gigantic tentacled creature sprawling across multiple carriages.VIEW OUTDOOR  This one shouldnât need explaining, but just in case youâve had your phone on airplane mode for the last 15 yearsâ¦Oasis was one of the biggest rock bands of the late â90s. But as the spotlight grew brighter, their schedules filled up and the pressure piled on. Tensions within the band rose and spilled into the public eye, leading to one of the most famous break-ups in pop-culture history. 15 years later, however, Oasis announced they've finally reuinited and stronger than ever, and they're going to show it with a world tour for the ages. VIEW 2 OUTDOORS  As a key, high-impact component of DDB Singaporeâs overarching Google Gemini #BikinGebrakanLo campaign, this creative collaboration between Superson, Google Indonesia, DDB Singapore, and Hagia Labs today announced the launch of their collaborative AI-powered âsee-throughâ billboard execution. The innovative campaign transforms traditional outdoor advertising by capturing the architectural backgrounds of billboard locations and seamlessly blending them with AI-generated creative content. VIEW OUTDOOR Lumo: Auckland Bus Driver Appreciation Day Sunday 16th November is Auckland Transport's annual 'Bus Driver Appreciation Day' â a chance to shine a spotlight on the team who get Aucklanders safely to and from their destinations every day. Early mornings, late nights, friendly smiles, and always with a steady hand on the wheel; they're the unsung heroes of our bustling city network.VIEW 2 OUTDOORS  Everyone loves a Halloween treat â even Dracula. This year, we wanted to remind people that the sweetest way to celebrate the spooky season is with a bite of their favourite Krispy Kreme doughnut.VIEW OUTDOOR  Our latest OOH celebrates Aussies and their slightly unhinged obsession with Mutti tomatoes. Some call them crazy, we like to think of them as Muttiholics.These three characters were created through AI, based on real life confessions from Muttiholics across the country. VIEW 3 OUTDOORS Appliance Outlet: Tell Them They're Dreeming Appliance Outletâs latest outdoor campaign brings back the lost art of Kiwi brand banter - a witty, good-natured jab at the countryâs biggest appliance retailers. Developed with Art of the Possible ANZ, the campaign channels classic challenger-brand energy, using humour, proximity, and context to land its punchline. Billboards were strategically placed within sightlines of major competitorsâ stores, giving appliance shoppers a cheeky reminder that the same products can often be found for much less just up the road. In a market thatâs grown overly polite, this campaign celebrates the underdog spirit New Zealand is known for - proving that challenger brands can still take on the giants with creativity, confidence, and a smile.VIEW 3 OUTDOORS  Multi-Grammy-winning megastar, Tyler the Creator, gave a serious shout-out on his first night touring Australia - hailing the iconically Aussie Streets Golden Gaytime as his favourite ice-cream. VIEW OUTDOOR  Noli, the disruptive AI-powered beauty platform backed byâ¯LâOreal Groupe, has unveiled its first-ever brand campaign,â¯'Skinxiety', created byâ¯INGO Stockholm. The work humorously channels the self-doubt, conflicting advice and endless scroll of confusion that define the modern skincare experience, a category where over-choice and contradictory advice have become the new normal.VIEW 5 OUTDOORS  When you climb into a BYD Sealion 6, suddenly everything else feels old fashioned.As the progressive choice in a sea of same-old family cars, owning a BYD Sealion 6 makes every other SUV feel stuck in the past.VIEW 3 OUTDOORS KidsCan: Boy Walking KidsCan provides jackets and shoes to children in need across New Zealand. So far this year, the charity has provided over 38,000 pairs of shoes and 58,000 jackets â but there are still 58 schools on the waitlist that need support. So, to drive awareness that every child deserves to be warm and dry, KidsCan dressed an iconic Auckland sculpture, Boy Walking by Ronnie Van Hout, in a KidsCan jacket and shoes. This unexpected change to a beloved sculpture caught the attention of thousands of commuters on one of New Zealandâs busiest roads, showing a simple message on the back of the jacket: 157,000 children are going without the essentials. The installation was accompanied by PR coverage, outdoor, and social activity to drive nationwide awareness and donations. VIEW 2 OUTDOORS  Manchurian band, Oasis, is touring Australia for the first time in 16 years. To celebrate online retailer Kogan.com is having a Manchester sale.* Australia is the only place around the world to refer to bedding and linen as Manchester. VIEW OUTDOOR Kathmandu: Outside Your Comfort Zone Out of home that makes you want to get outside, your comfort zone.A new global brand campaign for outdoor clothing brand Kathmandu. It probably comes as no surprise that weâre spending more time indoors than ever before. This series of immersive films transports us and reminds us that, with the right gear, the outdoors can be just as comfortable as the couch. VIEW 4 OUTDOORS Steinlager: Steinlager Auckland Marathon Auckland, New Zealand - Steinlagerâs campaign in sponsorship of the Barfoot & Thompson Auckland Marathon powered by ASICs had just one message â âSteinlager celebrates New Zealandâs Finestâ. The campaign was made unmissable to marathon runners, walkers and supporters alike on Sunday 2nd November thanks to Steinlagerâs village of agency partners that helped to pull off a campaign which employed every media environment available en route and invented a few new ones. VIEW 4 OUTDOORS  A campaign that turned real estate into a gallery and investment into inspiration.To showcase Colombia as a country of opportunity and beauty, we reimagined its most iconic cities through the eyes of Spanish masters â Picasso, DalÃ, Gaudà and many more. The result: a collection of striking visual reinterpretations where culture meets commerce, and every brushstroke tells a story of vision and value.VIEW 2 OUTDOORS  âThe Overtime Samplingâ is a campaign that redefines the way product sampling is done shifting from giving out samples during the day to reaching out to office workers who are still working when everyone else has gone home.Dutch Mill took the brand out after hours, visiting offices where employees were working overtime, and shared DR-1, a probiotic drink specially formulated to help restore gut balance for those who work tirelessly. From night-shift workers to late-night creatives and midnight hustlers, the campaign reached the real overtime warriors who keep pushing through when the world rests. VIEW OUTDOOR  Mattress DepositDenmark, the country where the Danish Deposit & Return System, since 1922 has ensured that cans and bottles end up at the recycling plant. But itâs also a country where app. 500,000 mattresses are burned each year. Thatâs a shame because between 80% and 85% of the materials can be recycled. To put attention to this, IKEA created a deposit system for mattresses and launched it on Black Friday with a 70⬠refund for every used mattress. Even the competitorâs. By setting up return stations across Denmark, the longest queue on Black Friday wasnât to buy something new but to return something old. VIEW OUTDOOR  Atria Wilhelm natural casing sausage is a very meaty and delicious sausage for even the most demanding palates. The sausages have a high meat content of over 90%. It is a good choice for a festive meal.VIEW OUTDOOR  For World Pasta Day, Fiat celebrates its Italian heritage by drawing a poetic parallel between two national passions: crafting pasta and building cars. The campaign, titled âMade along the way by the same passion,â captures intimate, sensory moments of pasta being handmade â kneaded, shaped, and perfected â to mirror the meticulous craftsmanship and love that go into every Fiat. Through warm, cinematic imagery and the âMade in Italyâ seal, the brand reminds audiences that both pasta and Fiat share the same origin story: born from tradition, refined by hands, and driven by passion.VIEW 6 OUTDOORS  For Halloween, Jeep reimagines the classic âtrick or treatâ ritual with a global twist. The campaign features the brandâs iconic rubber duckâsymbol of Jeep camaraderieâdressed in playful Halloween costumes and appearing at doorsteps in remote destinations such as Iceland, India, and Alaska. VIEW 3 OUTDOORS |
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