 |
AMBIENT
Pepsi: Playboards Cricket is the most popular sport in Pakistan, but mostly led by men. For many aspiring female cricketers, cricket often poses severe challenges. Access to proper cricket gear remains a major hurdle, especially for young girls training in informal spaces, with no support system and no equipment available that is specifically made for women. âPepsi, a long-time supporter of cricket and the Pakistan womenâs national team, has introduced a novel outdoor solution. In partnership with the Pakistan Cricket Board (PCB), VIEW OUTDOOR  As visitors set foot on the new Kai Tak Sports Park West Bridge, they are not just walking a pathâthey are moving through a close to 100-meter-long visual journey of Hong Kongâs heritage and ambition. T&DA, the creative studio behind the flagship audio-visual experience, working in partnership with agency Leo Hong Kong, has unveiled a groundbreaking piece of content for Cathay, as part of their sponsorship of the West Bridge.VIEW OUTDOOR  Meta and Microsoftâs EU-wide ban on âpolitical and social issue advertisingâ silenced Naisten Linja, Finlandâs support organisation for women facing violence. Overnight, even messages like âWomen have the right to live without violenceâ were blocked.So we found a loophole: if safety messages couldnât be advertised, products could. We turned the banned statements into a clothing line, each item funding Naisten Linjaâs work by â¬20 and promoted the products on the very platforms that rejected the messages.VIEW OUTDOOR  RAJADAMNERN: IMMERSIVE MUAY THAI (Thai Boxing), WITHOUT TOUCHING ITS HISTORYRajadamnern Stadium is nearly 80 years oldâuntouched, unrenovated, and architecturally sacred. Our challenge was unprecedented: create a world-class 360° immersive experience without altering a single element that defines its heritage.Every decision had to honour the original structure while transforming it into a modern show arena. VIEW OUTDOOR  July 6th is International Fried Chicken Day, a date every fried chicken brand marks with promotions, discounts, and deals. For KFC Thailand, the fried chicken brand Thai people love the most, our challenge wasnât winning hearts. It was finding a way to make this day feel even bigger, worth talking about, and impossible to ignore.VIEW OUTDOOR  Samsung Electronics joined hands with world-renowned installation artist Ik-Joong Kang and the Korean Cultural Center New York to launch a public art project in celebration of Hangeul Day, the day that commemorates the invention and proclamation of the Korean alphabet. Named 'Hangeul Truck,' the open art project travelled campuses of major universities on the East Coast and the West Coast of the United States to share the beauty of Hangeul and the Korean Culture, Samsungâs AI-powered innovations and its latest Galaxy foldables with the students through engaging experiences infused with cultural vitality. The art experience is centred around the Hangeul Truck wrapped in 5,400 of artist Ik-Joong Kang's signature Hangeul Cubes and an LED screen that displays artworks created by students in real time. Students can write a message to their future selves with their voice using Galaxy Z Fold7, and Samsungâs AI-powered innovations instantly translate the message into Korean. Messages are transformed into Hangeul artwork and shared on the LED screen of the Hangeul Truck.VIEW OUTDOOR  Spies Travel is joining forces with wannabe grandmas in the fight against Denmark's low birth rate. Introducing Spies Parent Purchaseâ¢: Send your child on an active holiday and get a grandchild.VIEW THE 2 SPOTS  Most headphones block the world out. But this Halloween, Shokz, the pioneer of open-ear audio technology, is set to redefine the horror experience by inviting the world in. In a ground breaking partnership, Shokz has collaborated with global creative agency Anomaly to launch 'The Haunted Listen,' a unique and immersive sensory horror event that leverages the unparalleled ambient awareness of the new Shokz OpenFit 2+ open-ear headphones to create a product benefit demonstration unlike any other. The OpenFit 2+ are premium open ear headphones meticulously engineered for active users who demand exceptional audio fidelity while maintaining complete situational awareness. This distinctive open-ear design is the pivotal element that unlocks the profound and unsettling terror at the heart of 'The Haunted Listen.' VIEW OUTDOOR  Heart & Stroke, in partnership with creative agency Sid Lee, is amplifying the emotional resonance of its BEATS campaign with a unique refresh. The new spots showcase the transformative power of donations by emotionally connecting audiences to the impact of heart disease and stroke research, showing how every contribution brings hope and changes lives nationwide. Back in August, crammed into the kitchen of a café in Calgary, the director, crew, agency, and clients all held their collective breath as they listened intently through their headsets. In the front room, VIEW OUTDOOR Karangahape Road Business Association: Karangahape Returns Exchange receipts from the Road for rewards from the Road. Receipts from money spent on New Zealand's K Road become cold hard currency in the world's first loyalty scheme for a neighbourhood.  A new ad campaign-come-economic-tourism experiment-come-museum opens its doors today on New Zealand's infamous Karangahape Road. VIEW OUTDOOR  On August 20th, cybersecurity company Surfshark staged a bold marketing stunt at BoxPark, Shoreditch. The campaign featured a graffiti artist, KingMurals, creating a live mural, using absurdity and humour to demystify VPNs (virtual private networks). The VPN industry can often be perceived as complex and overly technical, even though the core idea is simple: using a VPN means changing your IP address, or in other words, your virtual location. VIEW OUTDOOR  In 2024, AXA's Mind Health Report uncovered that over half of women in Ireland are dealing with mental health challenges. Problems Parked is AXAâs way of turning that statistic into a small but meaningful act of care. The campaign introduces AXAâs Mind Health Self Check Tool, a free, clinically backed tool that helps women take a moment to check in on their mental wellbeing, and because finding that moment can feel impossible, Publicis Dublin and AXA decided to create one. For many women the car has become an unexpected place to pause, a rare moment of quiet in the middle of work, family and constant responsibilities. VIEW OUTDOOR  The Indonesia International Java Jazz Festival is recognised as one of the worldâs largest and most lively jazz events, combining an international line-up with a distinctly local spirit. The event gathers artists and fans from across the globe, attracting young enthusiasts, jazz lovers, and leading brands year after year. This year, MLDSPOT, a lifestyle digital platform known for pushing boundaries in music, fashion, and culture, has partnered with Wolfgeng to create a groundbreaking design and branding experience. VIEW OUTDOOR  Long Lay, a Thai boat tour operator, has launched the âGood Passengerâ campaign â an initiative aimed at tackling marine pollution while promoting sustainable tourism. Developed in partnership with creative agency Flash Bomber, the campaign blends storytelling, design, and environmental responsibility to engage travelers in the fight against ocean waste. VIEW OUTDOOR  Dentsu Indonesia, in collaboration with local sustainability start-up Boolet, has launched âRe-Skewerâ, a campaign aimed at tackling the growing problem of single-use satay skewer waste in Jakarta. By combining education, incentivisation, and upcycling, âRe-Skewerâ seeks to transform discarded skewers into valuable, reusable productsâwhile empowering street food vendors and promoting a circular economy.VIEW OUTDOOR  For professional chefs, making broth begins with a trusted ritual. They reach for chicken carcasses at the market, believing that true flavor comes from bones simmered slowly. This daily habit shapes kitchen culture across Thailand. Rather than interrupt it with advertising, Knorr and YOUNGSTER BKK placed an unexpected idea right where decisions happen. This bold move turned an ordinary meat shelf into a surprising media moment. Among the rows of real poultry sat something new. Chefs reached for what looked like a raw chicken, only to discover it was not meat at all. Inside the expertly crafted form was KNORR Chicken Flavoured Broth-Base. When chefs reached for bones, they found something that challenged everything they believed about broth. VIEW 6 OUTDOORS  âCarlsberg has launched its first campaign since becoming the Official Beer of UEFA Menâs National Team Football, in a bid to bring more access to the best of football for fans around the world. Titled the âFare Gameâ, the activation was curated to give back to football fanatic taxi drivers, who often work through major sporting events, sacrificing the joy of the beautiful game for their livelihoods.â To honour these dedicated football fans, the taxi drivers were given the night off and received the full football fan treatment, with the chance to watch UEFA Nations League Finals 2025, Semi Final 1 between Germany and Portugal,VIEW OUTDOOR  To help IKEA celebrate 50 years in Australia, we released the worldâs first-ever flat-packed FLIP FLÃPS, which yes, must be assembled yourself. Fusing a key brand cue with a national icon sparked a media and social media frenzy. The hyper limited-edition item was made available for customers to win, and each of IKEA Australiaâs co-workers received a pair. With the right amount of böunce, cömfort and cushion â the flat-pack FLIP FLÃPS were the perfect way to say thanks to Australians for welcoming IKEA into their homes for the last five decades. VIEW OUTDOOR Citix: Saltanat Light The murder trial of Kazakhstanâs former government minister, who killed his wife Saltanat Nukenova, gained global attention. Saltanatâs name became a symbol of the fight against domestic violence. Soon after, Parliament passed the Law criminalizing domestic abuse. People called it âSaltanatâs Lawâ. VIEW OUTDOOR Urihi Yanomami Association:Death Gold Gold that shines at the cost of lives. With this premise, DM9 launches the âDeath Goldâ campaign, in partnership with the Urihi Yanomami Association, to denounce the lethal effects of illegal mining on the Yanomami people. The initiative turns gold extracted from illegal mining into a cry for help: 50 real death certificates of Indigenous people who died from contamination, violence, or neglect were manually engraved on illegal gold bars seized by the police, making each bar a monument to the silent tragedy unfolding in the Brazilian Amazon. VIEW OUTDOOR  Piss on the Law is a protest against the UK Supreme Court ruling:"Under the Equality Act 2010, 'woman' and 'sex' mean biological woman and biological sex." This leaves trans women outside the legal definition of âwoman.â It legitimizes their exclusion from female spaces and opens the door to discrimination. VIEW OUTDOOR  Pilsener, Ecuadorâs most consumed beer and a longstanding supporter of national football, is once again revolutionising the fan experience with the launch of 'Beer Refill', an innovative and entertaining brand initiative that turns spilled beer into a symbol of celebration and connection. Developed by Delta MullenLowe,VIEW OUTDOOR  âA Poetic Conversationâ, an interactive poetry installation by Bottega Veneta, launched on April 22nd, 2025, at the Rowing Club in Shanghai, China. Featured thousands of copies of the anthology In Such a Staggering World (Yao Yao Huang Huang De Ren Jian) by poet Yu Xiuhua. Books were arranged to form a three-dimensional Bottega Veneta brandmark, which gradually disappeared as visitors took copies home. VIEW OUTDOOR  Pizza Hut is hijacking the crazy lunch lines of Hong Kong with its new pop-up store to give hungry lunch-goers a timely reminder that they donât need to waste their time waiting for a delicious lunch.Hong Kongâs lunch rush is exactly that: a manic rush. Why? Because if you snooze, you queue. From 12:30-2 the cityâs cafes and restaurants have lines trailing out the door. And with most of the working population only getting a 1-hour break, many of them donât have the time to wait 30 minutes for a table.VIEW OUTDOOR  Goodnites, the #1 nighttime underwear brand, has announced the launch of Mission Dry, a new activation to launch its âNever Stop Dreamingâ platform. The innovative and timely space-themed campaign aims to help destigmatise bedwetting by reframing childrenâs nighttime underwear through an emotional lens: itâs not just about staying dry, but about teaching kids how to stay strong, brave, and mission-ready. The campaign was inspired by the absorbency systems found in astronauts' space suits and is bolstered by participation of real and aspiring astronauts, Scott Kelly and Manju Bangalore, because hearing encouragement from a hero can be the first step to feeling like one. 1 in 6 kids in the U.S. experience bedwetting and many may feel embarrassed and ashamed. VIEW OUTDOOR Testicular Cancer Society: Sponsored Balls During a sold-out La Liga showdown against FC Barcelona, CD Leganés made historyânot for goals scored, but for where they placed a logo. In a cheeky and powerful move, the club unveiled the worldâs first testicular-region sponsorship, with the Testicular Cancer Societyâs logo directly on players' shortsâin the exact region the disease affects. The campaign, titled Sponsored Balls, was created by FP7McCann to mark Testicular Cancer Awareness Month VIEW OUTDOOR Lebanese Station : The Language Box In a creative and thoughtful leap, Lebanese Station, a renowned name in the Middle Eastern food delivery industry, is embracing the spirit of togetherness this Ramadan. In partnership with Flyby, the brand has redefined what it means to deliver more than just food, with a focus on meaningful marketing. Every delivery is a lesson in gratitude: The idea is simple yet impactful. Each Lebanese Station delivery box has been transformed into an opportunity for customers to experience appreciation in various languages. VIEW OUTDOOR  Anyone whoâs cracked open a Coors Light knows that itâs best enjoyed when the mountains on the packaging turn blue. To celebrate the brandâs iconic cold activated cans and bottles, its latest radio campaign, called Cold Activated Announcers, features voice actors who recorded the ad in an ice plunge chilled to 42 degrees. The campaign was created in partnership with alma. VIEW OUTDOOR |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
