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Seen and noted
 Sabritas Foundation is a non profit association that looks for supporting and helping economically and in a functionality way short-of-money kids who live in marginal areas of the Mexican country. This campaign from BBDO Mexico tells the story VIEW THE CHAPTER ONE SPOT VIEW THE CHAPTER TWO SPOT VIEW THE CHAPTER THREE SPOT Its even harder to get into a school TELETON IS A FOUNDATION FOCUSED ON THE REHABILITATION OF PEOPLE WITH DISABILITIES. THEIR FINAL OBJECTIVE IS TO INTEGRATE THEM INTO SOCIETY, AND TO INCREASE THEIR WORKING AND EDUCATIONAL OPPORTUNITIES. BBDO MEXICO IS THE AGENCY VIEW THE SHIRT SPOT VIEW THE WHEELCHAIR SPOT  Radio from DDB Mexico. PLAY THE PIANO SPOT PLAY THE ROBBERY SPOT PLAY THE LULLABY SPOT PLAY THE BED TIME SPOT  Young & Rubicam Mexico campaign for Colgate VIEW THE SNOWBALL AD VIEW THE SCHOOL AD VIEW THE CAR AD VIEW THE SKATE AD  We see a lot of matches catching fire and then in the wide it is revealed that the matches form the face of a crying child.Which slowly burns. Then supers appear that say: 72,000 children were seriously burned in Mexico last year. Don´t leave matches around children. Michou y Mau foundation for burnt children. Ad from Young & Rubicam Mexico VIEW THE SPOT Pepsi is a drink to kick those moments where you will catch the dream and you should not sleep. Radio spots from BBDO Mexico. PLAY THE MEETING SPOT PLAY THE TEACHER SPOT  Jeep is a brand focused on adventure and nature that is why this ad from BBDO Mexico is an example of this. VIEW THE AD  Y&R Mexico has a new print campaign for Goodyear Tires. VIEW THE BOY AD VIEW THE DOG AD VIEW THE SKATER AD  BBDO Mexico has created an ad that uses braille to detail the instructions on how to arrive at your destination. VIEW THE AD  This graphic campaign was made for michou and mau foundation by Y&R Mexico in order to create awareness about the problem that many children are burnt by people leaving matches within reach of their kids at home. In the graphics child is shown in pain and agony formed by thousands of matches both used and non used. Copy: Leaving matches within reach of children is the third cause of burnt children in Mexico. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  BRIEF: BBDO Mexico faced the biggest challenge ever: to strengthen the Jeep brand among our target, showing the essence of the brand, highlighting its unique capacity and performance off-road, with a ridiculously low budget.SOLUTION:We used 3 affordable billboards, out of town, picking Mexicoâs busiest highway, with perfect timing: summer, and integrated them to the highway by resembling official signage just through colors and typography. By having the exits pointing to unexisting roads, we demonstrated Jeep's off-road power automatically. VIEW THE ACAPULCO AD VIEW THE FOUNTAIN AD VIEW THE PUERTO AD  The client asked Vale Euro RSCG, Mexico to made a campaign that shows the power of their product Tylenol. It takes effects in all kind of strong headaches. VIEW THE BIG BROTHER AD VIEW THE SANTA AD VIEW THE GOLDFISH AD BBDO Mexico radio spots for El Universal PLAY THE MOMENTS SPOT PLAY THE SONG SPOT PLAY THE MOTHER SPOT  The challenge was to reinforce the benefit of Aspirin Effervescent as the fastest relief for daily headaches at work. The target for BBDO Mexico was young women and men in their mid twenties. VIEW THE BOSS AD VIEW THE JACK HAMMER AD  BBDO Mexico communicate a new service of El Universalâs website. Users can now enter the site from their iPhone directly from an application created for this purpose and have access to the siteâs full regular capabilities like audio, video, images and latest news. The communication targets are newspaper readers and iPhone users. VIEW THE AD  BBDO Mexico created this print campaign for El Universal VIEW THE FUNERAL AD VIEW THE QUAKE AD VIEW THE PARA OLYMPIC AD Guest judge: Hector 'Shara' Benitez, BBDO Mexico This week's guest judge is Hector 'Shara' Benitez, a Group Creative Director at BBDO Mexico, this year winning the first lion for the agency in 32 years, for its client, Campbell's. Before Shara started his career in advertising, he was leading an Electrojazzpunk Mariachi band, where he was discovered at a wild advertising party. That was 12 years ago. Since then, he has worked at FCB, then he moved to BBDO, and from there, he and his team have won numerous awards in Mexico and overseas. Someday he vows he will come back to the stage. One day. Thanks for this opportunity guys, this week we have very different and great ideas from all around the world. (once I have said the formal introduction, let's bring out the tequila shots!) This week we have 18 examples that show that the only thing that a huuuuuge budget cannot buy, are great ideas⦠BEST TV Hmmmmm, anyone said anything about budget crisis in the industry? Well, this week we have huge budgets in these tv commercials. And sometimes this could be a problem to deliver a great idea, why? I DON'T KNOW! That's the case with Guinness from Saatchi & Saatchi London, where I can see the idea, but I can't see the creativity. And similarly for the Premier Foods tvc. And what about AXE? Am I the only one who would like to see something different with this product? Without a doubt, great execution, but⦠Ok, the work for Oberto Beef Jerky is sooooo funny, but I really enjoyed overall, the ad for Microsoft. The first time I saw the Apple campaign, you know? That one "Hi. I'm a Mac ...", I really had no idea what Microsoft could do it against this, but I think that the people from Crispin have developed a great campaign, so insightful. Maybe they need to work on some funnier executions, but so far so good. The winner: Microsoft from Crispin Porter + Bogusky, Miami. And I hate PC's. BEST PRINT Sometimes, the simplest isn't the best, but this time, it is. Dynamo Washing Detergent From Saatchi & Saatchi Malaysia. A great execution, and the copy is great. The rest of the work is cool as well, but why I like this one is because it's totally unexpected when you see the brand. I also like the art direction for Reach from JWT, but definitely, top points to Dynamo. BEST OUTDOOR BC Lottery corporation from TBWA Vancouver. Simple and engaging. It offers an idea to talk about it, and is using a simple billboard, but in a different way. I also liked the media use for The Heart of the City from Colenso BBDO, but the BC Lottery piece deserves a well served tequila shot! Salud!  Flanax the analgesic from Bayer relieves almost every type of pain as shown in this spot from BBDO Mexico. VIEW THE SPOT  BBDO Mexico has aired a series of spots that are a simple and low budget way to show how fast the new Dodge Caliber is. VIEW THE 'MANFACE' SPOT VIEW THE 'WOMANFACE' SPOT  BBDO Mexico demonstrate that Cevalin Vitamin C protects your children. VIEW THE FIRST AD VIEW THE SECOND AD  This subway poster from BBDO Mexico shows how to find relief from headaches in Mexico City. VIEW THE POSTER  BBDO Mexico made this print ad to invite jeep owners to the Jeep Camp to road test their vehicle in real conditions. VIEW THE AD STILL NO COMPLAINTS AT THE SAN ANGEL MEMORIAL FUNERAL HOME In a recent posting we brought you two tvcs for the San Angel Memorial Funeral Home. Here is the follow-up press campaign from Lowe Mexico. VIEW THE 'COFFIN' PRINT AD VIEW THE 'URN' PRINT AD  New commercials for San Angel Memorial Funeral Home from Lowe Mexico. "Real client, real campaign, real airing," stresses creative director Flavio Pantigoso. VIEW THE 'COFFIN' SPOT VIEW THE 'URN' SPOT « First « Previous Next » Last » 7 of 7 |
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