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Seen and noted
Waiting around sucks A wrong part and everything stop working. Agency: Leo Burnett Brazil.VIEW THE MAID AD VIEW THE YOKO AD VIEW THE GROUPIE AD VIEW THE DISCOVERER AD Behind the times Women in New Zealand are paid 10% less for doing the same jobs as men, so the YWCA and DDB New Zealand have created this print campaign to highlight the issue. The campaign leads people to the Demand Equal Pay website, which is also uneven, where people can show their support to balance things out.VIEW THE PEANUTS AD VIEW THE VENUS AD VIEW THE WORK FOR FREE AD VIEW THE CONCEPT Short stories Some stories can last a lifetime while others end before you even realize they have begun. Agency Badillo Nazca Saatchi & Saatchi Puerto Rico.VIEW THE MOB SPOT VIEW THE BOMB SPOT  With Axe the cleaner you are. The dirtier you get. Agency: BBH London.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD FIRST AD  Empire City Casino is a casino in the New York City area. This DDB, New York campaign was created to announce new gaming tables at the facility Roulette, Baccarat, and Craps. The idea was that one doesn't have to travel far from home to enjoy a real gaming experience.VIEW PLANE OUTDOOR VIEW DICE OUTDOOR VIEW TRAIN OUTDOOR VIEW BRIDGE OUTDOOR  It took history 13 billion years to place it in your hands. Please act accordingly. Y&R Peru shows how.VIEW THE SPOT  CFDT, one of the leading French trade unions, has launched an original PR campaign with M&CSaatchi, Paris.GAD Group in Paris for the upcoming Elections of the union of Very Small Businesses (TPE).The campaign aims at encouraging small businesses employees to vote for the CFDT by reaffirming its status as the only supportive partner of small businesses employees, VIEW THE SPOT  To position Coral at the forefront of the UK betting industry and stand out in a saturated market, the brand needed to promote the new industry leading format and market beating offers of its online division, Coral Interactive. The ad, the first piece of work from DLKW Lowe, LondonVIEW THE SPOT  Leo Burnett/Arc Worldwide's "Open Something Greater This Holiday" campaign for the Art Institute of Chicago's inspires Chicagoans to take a break from the stress and obligation of the holidays and enjoy the freedom and sanctuary of the Art Institute Galleries.This campaign builds on the excitement of unwrapping something through print, digital, social, OOH, transit, ambient, event, etc.VIEW OUTDOOR  This simple piece of outdoor from Havas Worldwide, Sydney featuring a confronting image of a baby turtle in a sandwich, was designed to raise awareness of Greenpeace's 'Canned Tuna Ranking' â a league table that shows consumers which brands are using the most sustainable methods of fishing for tuna.VIEW OUTDOOR  Idents from MC Saatchi sponsoring Christmas programming on SkyVIEW THE KNIGHT SPOT VIEW THE PRINCESS SPOT READ MORE  In a single, gradual camera move back, BBH London reveal many different people sat in chairs, changing one after another. They are men, women and children, from different cultures, backgrounds and disabilities, who all appear to be speaking the words of Professor Stephen Hawking's call for Everybody Technology. The film featured volunteers of all abilities, including a true example of someone who has benefited from Everybody Technology. Matt Goodsell is a sufferer of cerebral palsy, yet communicates fantastically via an iPad. VIEW THE SPOT  If you think about it our health is really the result of all the choices we make, be it our daily diet, how much we exercise or even our choice of health cover. A new spot for BUPA Australia via Clemenger BBDO, Melbourne.VIEW THE SPOT This raunchy film will make you smileAji's story stencilled on the tracks On the walls of the Kingsland Train Station in Auckland are a pair of stencils depicting the heroic act of Constable Aji Basra running to pull an intoxicated man from the tracks. The extremely drunk man had become disoriented and decided to have a lie down, on the train tracks. Realising the potential for danger, Aji leapt onto the tracks and dragged the man to safety.Recruitment spots from M&C Saatchi, New Zealand VIEW THE AJI SPOT VIEW THE PENNI SPOT VIEW OUTDOOR  A contribution from every pint sold goes to movember.com Posters created by Cogent Elliot, London VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Cook remotely with the AGA iTotal Control. Print by Cogent Elliot, LondonVIEW THE CAPSICUM AD VIEW THE ASPARAGUS AD VIEW THE ONION AD VIEW THE CHILLI AD VIEW THE GLOVE AD What did Winston say? Every journalist knows the key to a great story is getting it, as they say, straight from the horse's mouth. A first-hand account. Not from bystanders or passersby, but from the person, or people, who are at the heart of the story.In this way journalists are able to provide much more detailed, in-depth and insightful accounts, which consequently means readers are better informed.Every story deserves a first-hand account explained in print from Lowe Cape Town VIEW THE CHURCHILL AD VIEW THE SAILOR AD VIEW THE TUTU AD VIEW THE WILLIAM AD  The first few in a series of 10" spots from Wieden Kennedy London celebrating the little moments that make Christmas.VIEW THE DECORATIONS SPOT VIEW THE BRANDY SPOT VIEW THE PARTY FOOD SPOT VIEW THE SPROUT SPOT VIEW THE CARROT SPOT VIEW THE TOY DOG SPOT  Unusually, the radio spots use few spoken words, instead they rely on sound effects to tell dramatic, first-person accounts of what itâs like to be a homeless kid in Vancouver. Radio from Taxi Vancouver PLAY THE BAD NIGHT SPOT PLAY THE RUN SPOT PLAY THE SEX TRADE SPOT El Al wants your presence in London EL AL is celebrating, but our customers deserve the present:London and other popular destinations at half price. Print from McCann Erickson, Tel Aviv VIEW THE LONDON AD VIEW THE CANADA AD VIEW THE SWITZERLAND AD  With the creative flat of the ashtrays in public smoking areas in Beijing, Dentsu made X-rays of lungs into hollowing boards, and integrate them with ashtrays.VIEW OUTDOOR  KFC Krushem spot directed by Bastian Glaessner from Blink with BBH London. Shot in Cape Town. VIEW THE SPOT  GPY&R Brisbane makes Christmas more Christmassy with Instant Scratch-Its As adults, we've lost the excitement and anticipation we used to feel on Christmas morning. This spot, via GPY&R Brisbane, shows how Instant Scratch-Its can help us rediscover a bit of this festive magic. VIEW THE SPOT Guest judge: Reed Collins, creative director, Sydney
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 05, 2012 07:32 (Edited: February 17, 2023 05:19)
 This week's guest judge is Reed Collins, most recently national CCO of The Campaign Palace in Australia.It's almost the end of 2012 and boy, has it rattled past. It's that time of the year again where agencies and clients alike pump millions of dollars into a festive advertising blitz of low prices and late shopping hours that can drive one insane. Thankfully only a few holiday themed campaigns have made it in this weeks best ads, but enough of the scrooge talk - let's spread some advertising cheer. READ MORE  Translation: Free to fly in a 40cm sky. #RespectTheAnimals. October 4 - World Day of Animals. A campaign from Intertotal Comunicacao, Brazil.VIEW THE BIRD AD VIEW THE CAT AD VIEW THE DOG AD A night full of instant personal holograms BASE CHECK launched its new mobile tariff, with free Spotify Premium, with a world premiere: it gave young people a unique chance to make an everlasting impression on their city, by transforming them into their own 6 meter high holographic statue. See the idea here - https://www.youtube.com/watch?v=ZlUcubj_-OAVIEW OUTDOOR Putin his nose in reporter's business Advico Y&R Switzerland shows the manipulation of journalists by Vladimir Putinâs government.VIEW THE AD  Y&R Malaysia gets hungry minds working in minutes.VIEW THE AIR TRAFFIC CONTROLLER AD VIEW THE SCIENTIST AD VIEW THE MANICURIST AD Demand equal pay Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money. As a result, all outrage is directed to demandequalpay.org.nz . Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support. We are hoping to collect an even 10,000 signatures from men and 10,000 from women, in support of introducing the Pay Equality Bill into Parliament. Monica Briggs, CEO of YWCA Auckland says "It is the belief of the YWCA Auckland that by raising public awareness around this issue and giving some education around the facts, that people will debate the issue and just as importantly, pledge their support at demandequalpay.org.nz - so that government can be urged to adopt the Pay Equality Bill, drafted by Dr Judy McGregor, the out-going Equal Employment Opportunities Commissioner. This Bill would give transparency and openness to gender pay issues within workplaces, something which is not possible under current legislation. The YWCA Auckland aims to empower young women both socially and economically - this campaign fits very neatly around empowering young women to be economically independent". VIEW THE SPOT  While those who are HIV positive are learning to cope with the reality of their illness, there is a new virus spreading around the Stigma Virus. The Stigma Virus is nourished by our basic ignorance, instilling unrealistic fears in us; causing harsh discrimination and creating personal and perceptive damage to those who are found to be HIV positive and are having a hard time as it is.Y&R Tel Aviv created the spotVIEW THE SPOT No show for spammers The mission for JMW, Stockholm was to communicate the message that Hotmail now stops 97% of all spam to Swedish tech-influencers. Instead of just boosting out the message we decided to take a somewhat different approach. As the Hotmail spam filter now is so effective it can actually put spammers out of business we decided to try and help them get legal jobs and launched Spammers' Aid. The campaign consisted of a website and an online video invitation for spammers to an "open house" seminar at Microsoft's Swedish head offices. At the seminar we had representatives, from Microsoft and a recruiter from the IT-sector, talk about ways for spammers to use their programming and online marketing skills to do something good instead of more spamming. No spammers showed up but the seminar was broadcasted live online where 27 people followed it, anonymously, and Sweden's largest IT- blog reported live from the event. The product manager for Hotmail in Sweden was interviewed by both national and international media and the core message impact was at 73 % within the target group.VIEW THE CONCEPT  The TV spot from DDB Spain revolves around this concept "Go light Go agile" The story is set in a spectacular vault with a large glass platform. In this setting, a sequence of colors is reproduced illuminating various areas of the stage. The new Audi R8 has to follow it with the greatest possible agility and speed. VIEW THE SPOT Catalogue countdown gets it's own room The IKEA catalogue is not just any other catalogue. Launched every year and distributed to almost every home in the world, it is one book that doesn't need any introduction. When IKEA tasked Leo Burnett, Singapore with launching their 2013 IKEA catalogue in Singapore and Malaysia, the problem was simple. How do you make people excited for something they know they get every year anyway? Our solution: Building anticipation to the arrival of the catalogue in the mailbox via a uniquely IKEA countdown.VIEW THE CONCEPT « First « Previous Next » Last » 4 of 5 |
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New print work for the new Audi RS4 via BBH London.
High action at the party in this Harvey Nichols spot from adam&eveDDB, London 
Publicis Milan's new work for Burn Energy Drink shot by Smuggler's Jaron Albertin.
The raunchy launch film for QUAY Toothpaste via 18Feet&Rising, Sydney.
Nissan's new spot from Lew Lara TBWA, Brazil is muddy 
The park assist feature of Volkswagen is promoted in this ad from DDB Tribal Berlin.