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Seen and noted
DrinkWise: How to Drink Properly Drinking Do It Properly is a campaign from DrinkWise Australia created by Clemenger BBDO that aims to moderate young adults' binge drinking behaviour. Through a series of animated web films, the campaign aims to charm rather than castigate kids. Rather than preaching abstinence to 18-24 year olds, it challenges them to drink properly, and ultimately, more responsibly.VIEW THE PROPERLY SPOT VIEW THE REPUTATION SPOT VIEW THE NO SPOT  Kermit the Frog takes to the streets of New York City being his chilled out, kind and courteous self, thanks to adam&eve DDB UK and Lipton, rather than behaving like an Animal.VIEW THE SPOT Aids Task Force: The Tinder ProjectLG 4mm Instagram Today LG Nordic released the sequel The World's Slimmest Ad: A new smart media placement, this time on Instagram. The OLED TV in the picture is exactly 4 mm wide on the mobile display. Thinner than all mobile phones on the market right now. The message from M&C Saatchi Stockholm is "Slimmer than the phone you are holding. Introducing the World's Slimmest OLED TV. " The new curved OLED-TV was launched at the CES-show in Las Vegas in January 2014 by LG Electronics. VIEW THE CONCEPT Boko Halal: Yes We Are Boko Halal Boko Haram, which means Western Education is a Sin, is the name of a deadly militant Islamist organisation that has been terrorizing the Northern part of Nigeria. They have attacked the United Nations building, bombed media houses, slaughtered children and women in their hundreds of thousands. The Human Rights Watch categorizes it as a Civil War. Since communication alone canât conquer terrorism, we decided to start a movement of Bookworms who would fight for the right of the Nigerian child to education, because after all, only educated minds can resist the temptation of being brainwashed into this sick ideology.We use the name of this terrorist organization against them by flipping Boko Haram for Boko Halal, which means in Arabic; Education is Virtuous.Agency Noahs Ark Nigeria VIEW THE AD  Stop-motion TVC commercials by Tilt Design London for British Telecom and Confused.com re-created entirely in Lego to screen in conjunction with The Lego Movie.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Mercedes Benz: A Surfboard for Garrett McNamara Mercedes-benz came to BBDO Lisbon with a challenge: to shine a bigger light on the sponsorship that helps big wave rider Garrett McNamara face the huge waves of Nazare, in the North of Portugal, the waves that already provided him with a world record. Although Mercedes-Benz was supporting McNamara with official vehicles, not many people knew that the brand was involved in this world-class adventure.VIEW THE SPOT Action on Diabetes: Fingers To Diabetes Qatar has the 8th highest rate of diabetes globally where 1 in the 3 people don't even know they have it. Most of them are too frightened to take the test because they have fear of needles. Novo Nordisk Gulf wanted to create awareness on the screening event and encourage people in Qatar to get tested Agency 222 Qatar invited people to give a finger to diabetes on world diabetes day in exchange of their own finger portrait. Using only Facebook, we used key influencers to spread the word by changing their profile picture to their unique branded finger portraits. At the event special tents with professional artists took a photo of the fingers and created the participants finger portraits on site. These portraits were then uploaded on our microsite fingers2diabetes.com where people could download them as profile picture using a special link. VIEW THE CONCEPT Art Director: Kibo 360 English Translation:"KIBO" is the name of the Japanese experiment module in the International Space Station. It also means "Hope" in Japanese.Short rationale:The Ultimate Astronaut Experience. An app to immerse yourself into the International Space Station.Users can walk around the station and play with the equipment as if they were real astronauts.Agency: Dentsu Tokyo VIEW THE CONCEPT Teto: Invsigram The collaborative action Invisigram, created by the agency Y&R Brazil for TETO â an organization present in Latin America and the Caribbean to develop volunteer work at precarious settlements, sensitized 28 Brazilian celebrities to make evident that misery is every Brazilianâs problem. Each celebrity made his or her profile on Instagram available for one day for anonymous residents of communities to post pictures portraying their day to day. The concept was "Misery. Too close for you to be indifferent". VIEW THE CONCEPT  M&C Saatchi Berlin and Oxfam keep fighting together for the FTT.This time with a Europe-wide campaign.FTT. These 3 little letters represent an almost negligible 0.05% of a tax on banks that can change the future. This film demonstrates why and how we need to launch it now, before we all end up on the wrong side of history.The story is set in the year 2024 and features Bill Nighy (Love Actually), Andrew Lincoln (The Walking Dead), Clemence Poésy (Harry Potter), Javier Camara (La Mala Educácion), Heike Makatsch (Love Actually) and was directed by David Yates (Harry Potter). VIEW THE SPOT Woodstock Bourbon: How We Roll This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel.VIEW THE SPOT Coca Cola: Social Media Guard Coca-Cola introduces the social media guard to stop people checking their smart phones every second. Agency: Memac Ogilvy, Dubai. VIEW THE CONCEPT Waves For Water : Annotations "Annotations For Water" is an animation made only with annotations, those interactive layers of text-blocks that appear over YouTube videos. And with a simple bookmarklet, anyone can add this animation to their own videos and broadcast a message with a good cause.Agency:Loducca, BrasilVIEW THE CONCEPT  This online film shows a fun mall stunt which Foot Locker recently fielded as a follow-up to the brandâs TV ad, "Disguise," which debuted earlier this month starring James Harden. As you may recall, the ad featured Harden donning a disguise in order to be able to take advantage of all the latest cool gear available at Foot Locker in February. The stunt (pulled off at the Houston Galleria) involved bringing the commercial to life by dressing up other people in beards so they would look like Harden. BBDO New York then captured peopleâs real-life reactions. The video was posted online a few days ago and has captured over 100,000 views.VIEW THE SPOT Georgia: Vending Machine App Japanese "canned coffee" brand GEORGIA is mostly purchased at vending machines. But in Japan, vending machines are a sight all too familiar. How can we make our experience using vending machines a special one? Solution: A mobile app that enables the intimate interaction between "man" and "vending machine". Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. The cafe owner will send you a message when you are close to the vending machine. The more you visit the vending machine, the more intimate you become with the cafe owner. VIEW THE CONCEPT Energia: The Sacking Energia, Irelandâs leading business energy supplier is now available in the domestic market. To launch Energia, Boys and Girls Dublin wanted to make their excellent business reputation relevant to families and home-owners. Our idea? You donât have to act like a business to save like one with Irelandâs leading business energy supplier in your home. VIEW THE SACKING SPOT VIEW THE OUTSOURCE SPOT VIEW THE THE TEMP SPOT PLAY THE PARENT SPOT PLAY THE BABYSITTING SPOT PLAY THE SACKING SPOT Kratingdaeng: Effortless Action For Hollywood action star Joe Taslim to foil the plans of the underworld big bosses, he first has to fight his way past several gangsters in unique locations and avoid being burnt by a 20-meter fire ball. Agency Bates CHI IndonesiaVIEW THE SPOT Tuffy Brands: Disguise Bad Odours Garbage Truck Gets Sweet Makeover How do you get people talking about scented bin liners? Saatchi & Saatchi South Africa did it by taking the smelliest thing they could find a garbage truck and giving it a sweet makeover to make the point that Tuffyâs scented bin liners disguise bad odours.An ordinary smelly garbage truck was cleaned and dressed in candy-striped vinyl and with a giant melted ice cream sculpture elevating the height of the truck to over 5,3 metres. The serenading sounds of traditional ice cream truck music blared from the speakers to attract attention.VIEW OUTDOOR Travel Search: Skyscanner Leo Burnett Singapore with Havas Media and IN.FOM has launched the first ever integrated marketing campaign for Skyscanner in the Singaporean market. The integrated campaign, "Anywhere and Everywhere" is divided into two phases and will run until the end of April. . VIEW THE CONCEPT UNICEF Tap Project: Go Without Your Phone Droga5 New York's UNICEF Tap Project asks people to put aside their smart phone to fund a day of clean water for children around the world.VIEW THE CONCEPT Jose Cuervo: Through the Years Jose Cuervo has utilised its long history in the creation of their new website created bu McCann New York which show images of what the website would have looked like in 1974, 1945, 1880 and 1795.VIEW THE 2014 CONCEPT VIEW THE 1974 CONCEPT VIEW THE 1945 CONCEPT VIEW THE 1880 CONCEPT VIEW THE 1795 CONCEPT Pablo Esteban: Ice Breaking IdeasSOS Childrens Villages: Would You Give Your Jacket What would you do if you saw a freezing child? Slager Oslo set up a hidden camera and placed Johannes at a bus stop, in Oslo, Norway. Donate here: http://www.sos-barnebyer.no/syriahelp. The film is made to raise awareness of the situation for children in Syria, and to raise funds to SOS Children's Villages is their winter-campaign. Children in Syria are freezing and you can help by dontating.VIEW OUTDOOR Faber Castell: The Colorful Directions Project House HAVAS Worldwide, Istanbul has created this ambient spot for Faber-Castell.VIEW OUTDOOR  Sobieski Vodka has been seeking to make a name for itself in Canada's competitive vodka market. To that end, Rogers Broadcasting created a series of 30-second radio spots.PLAY THE FLEENBLORT SPOT PLAY THE OOOOOOOO SPOT Rspublica: URLITERATURE URLITERATU.RE is exactly the opposite: Havas, Moscow lengthen the URL's that people want to share by embedding pages from our own books in their links. So when they share it, they are not only sharing the pages they wanted, but also promoting reading!VIEW THE CONCEPT Ikea: Best Use of Space Billboard Thjnk, Hamburg has created this outdoor billboard with three headlines, three colours and three bulbs to make good use of your space just like IKEA does.VIEW OUTDOOR Neuro Sleep: Sleep with Neil Patrick HarrisCoca Cola Light: Choose Love over Light Coca-Cola Light is using the song "Love Me Again" by John Newman in their latest global commercial from Johannes Leonardo, New York. It shows that "liking" isn't enough these days.VIEW THE SPOT  The TV commercial, created by Leo Burnett London and directed by Rohan Blair-Mangat, provides snapshots of ordinary people in everyday scenes enjoying McCafe products and is accompanied by the lyrics of 'Putting on the Ritz'. The ad highlights the affordable yet premium quality of McCafe hot drinks, sweet snacks and blended ice beverages, which are now available in McDonald's family-friendly restaurants.VIEW THE SPOT iPhone: Steve Jobs iPhone Launch 2007 Re Imagined You might be aware that the great Steve Jobs was born this day in 1955. To mark the event EasyExplainVideo created a short and fun animated video of his legendary presentation of the iPhone. We were using his own voice and kinetic typography to follow through the development of Apple ads from the point when the whole madness started.VIEW THE SPOT Milk: Anthem Lowe Campbell Ewald has created a new national campaign for the Milk Processor Education Program (MilkPEP). The new multi-million dollar, integrated campaign is designed to reinforce how milkâs many nutritional benefitsVIEW THE SPOT CPA Australia: Be Heard Be Recognised Launch of new brand campaign for CPA Australia from M&C Saatchi Melbourne highlighting the inner desire we all have to be heard and recognised for our ideas and thoughts. VIEW THE SPOT |
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The story of a girl and her best friend, Maddie from Mofilm Canada 
Great, Israel creates a message on Tinder for the Aids Task Force 
Put pleasure first and the small boss last in a spot from Y&R Paris 
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DDB New York spot for Reebok
An ice breaking self-promotion that worked for a creative team
Verizon FIOS gets new spots from McCann
Bollywood Spoof to sell Jay Tea
Neuro Sleep goes all sexy with Neil Patrick Harris in their latest spot