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Seen and noted
Samsung Galaxy: Choose Whatever You Bring Out Samsung wants you to choose whatever and bring it out. The new campaign for Samsung's ecosystem, GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returns to target the Generation Z consumers, maintaining the message of the "choose whatever" approach, praising the open system of the Galaxy accessories, while adding a new layer to it: choose whatever and bring it out. Leo Burnett's new campaign, directed by Guy Bolandi, presents the gap between the outer and inner world of this younger generation. It transitions from the real world to a world of colorful and psychedelic animation, created by Doreen Shwartzman, to illuminate the psychology of young people from around the world VIEW THE SPOT  Global beverage company, Lion, wanted to capture Australia's consumer data by asking beer lovers to sign up with their details to receive free beer. To get the country rallied around the initiative, they took the culturally recognised process of Jury Duty and created Brewery Duty a system whereby Aussies are summoned to register, trial and deliver their verdict on some "high-profile" Lion beers. The initiative allowed Lion to have direct conversations with Australians and find out invaluable data on what they do and don't want in a beer. The campaign kicked off with a video of an Aussie comedian, Merrick Watts, delivering a call to action for all Australians to do their duty and help crack the case. VIEW THE SPOT Tourism Tasmania: Come Down For AirGuest Judge: Adam Bodfish, ECD, McCann Birmingham
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 12, 2022 14:22 (Edited: February 17, 2023 05:19)
 This week's guest judge is Adam Bodfish, executive creative director, McCann Birmingham. Winner: The Montreal Children's Hospital Foundation 'Two little brats for life'. It was my first day off for Christmas today. And I had intended on watching Netflix. However, my youngest was having an operation on her ears. So, instead, I found myself sitting in a children's ward amongst a number of other young children. You soon remember that some things in life are much more important than the things we often stress about in this industry. READ MORE Pizza Hut: Pizza Hunt When it comes to first person shooter games, headshots and a strong Kill-Death ratio are what we live for. But stocking up on supplies like ammo, money and food, are just as important for survival. Both in and out of the game. So when Call of Duty Warzone introduced Proximity Chat - a function that allows players to hear and talk using headsets when their in-game characters are close together - it was a complete game-changer for how we communicate on the virtual battlefield. And just days after its release, we figured out how to use it for pizza. That's where Pizza Hunt was born. VIEW THE CONCEPT Kindness Factory: Public Kindness Announcements Kindness Factory is a not-for-profit charity with a single mission - to educate the world on the benefits of being kind. In the lead up to World Kindness Day, Nov 13, we ran an OOH campaign across New South Wales, Victoria, and Queensland. The campaign promoted random acts of kindness via a series of Public Kindness Announcements. We created really big (but gentle) reminders that were highly targeted based on the surroundings of the billboard itself. For the billboard located right near the XXXX brewery on Milton road, in Milton QLD, we reminded people to be kind and share their "Milton Mangos" - the local's lingo for a can of XXXX Gold beer. On highways towards airports, our billboards kindly asked soon-to-be aisle and window passengers to think of the poor people sandwiched in the middle seat, by imploring them to donate an armrest. And for billboards near "The Gabba", the famous Brisbane Cricket Ground, we asked people to be kind and "ease up on the sledges" even if itâs just for an innings (in cricket, "sledging" is the common practice of hurling insults at opponents in order to get under their skin). VIEW 'SLEDGES' OUTDOOR VIEW 'MANGOS' OUTDOOR VIEW 'ARMREST' OUTDOOR VOSKER: There, Like You're There An awareness campaign featuring an unusual scene: a beach towel-wearing man sitting on rooftops, tree branches and even the billboard itself, followed by a shot of a VOSKER camera and the line "There, like you're there." The creative expresses the ultimate benefit of an off-grid camera in an intriguing way.VIEW OUTDOOR VIEW THE SPOT Tony Stacey Centre for Veterans Care: Light The Way The holiday season can be a lonely time for many seniors-increasingly so since the start of the pandemic - so Klick Health today released its 'Light The Way' holiday video to encourage people to 'be the light in someone's day'. The sentimental three-minute holiday production was created in partnership with the Tony Stacey Centre for Veterans Care (TSCVC) and shines a spotlight on the power of community and connection.VIEW THE SPOT  Rappers frequently pepper their songs with obscenities. But the torrents of abuse in "Respect", the new song by the rapper Youssef Swatt's, are not poetry. In fact, they are taken literally from official reports and are examples of the genuine insults hurled daily at the staff of the Brussels transport company, STIB-MIVB.VIEW THE SPOT Discovery Health:Baby Lidi A heartfelt, emotional story about how Discovery Health were there for baby Lindy from the moment dad visited the fertility clinic, through all the ups and downs of pregnancy and family life to the moment she was born. How they looked after mom and daughter, made the journey easier and had her and her families back all the way. VIEW THE SPOT  Devin Booker, Julius Erving and Ray Allen, rapper Action Bronson and influencer Brittney Elena star in this NBA Christmas spot via Translation.VIEW THE SPOT  The Cookiemas campaign, which features a lonesome Easter Bunny at Christmas time, aims to build brand connection and fame for the Subway cookie sending the message that a simple gesture like giving a cookie can bring people together and help combat loneliness. Subway ANZ partners with charity Friends for Good to recognise the millions of people who will be suffering from loneliness this holiday period. Campaign activity includes TV, Digital, OOH, Cinema, POS, PR, retail activations and social media. By encouraging people to give Subway cookies, the 'Cookiemas'campaign aims to spur a ripple effect of generosity across Australia and New Zealand.VIEW THE SPOT  BBDO Dublin announced today the release of a new campaign developed for Dublin Simon to highlight a major and unwelcome development in Dublin's housing and homelessness crisis. Homelessness is now so commonplace that many have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the increased number of elderly renters at risk of homelessness. In fact, elderly homelessness has increased by 30% in the last year alone. 'Last Christmas' is a heart-breaking campaign that highlights the elderly renters who are at risk of spending their last Christmas with a home. VIEW THE SPOT  Coca-Cola has today announced the launch of its first ever Christmas Anthology film series, under a new creative platform, 'Real Magic Presents'. 'Real Magic Presents' will see the brand producing new films in different formats all centered around one premise: to share and celebrate stories of human connection, told in magical ways. Coca-Cola's first 'Real Magic Presents' film production and Christmas anthology "Christmas Always Finds Its Way" is the product of an exciting creative collaboration with world-class partners and talent. Launched today on Prime VideoVIEW THE SPOT Gage Roads Brew Co: Finn Singletin - Speech Voting is open in the 2022 GABS Hottest 100 Aussie Craft Beer Poll. This year, Gage Roads wanted to go all in with their legendary Single Fin beer, so we created a political party with a charismatic Prime Tinister: Finn Singletin! The concept leans into typical political campaign video messaging with the first video of five being a national address to the nation.VIEW THE SPOT Jindal Shadeed Iron & Steel: Steel Of OmanSao Paulo City Hall: Dengue Beekeeper The are easier ways to protect yourself against the dengue mosquito.VIEW THE BEEKEEPER AD VIEW THE FIGHTER AD VIEW THE SCUBA AD  Hero Lending Launches in BC with a new look, website, and integrated campaign created by Junction59. Not everyone gets approved for a home equity mortgage. After being turned down a few times, the sting of rejection can make 'mortgage' start to feel like a dirty word. PLAY THE SPOT Girls Who Code: The Diversity Of Girls Girls Who Code Girls was designed to celebrate the diversity of the Girls Who Code community while teaching computer science fundamentals. The experience provides infinite code-able combinations, from hair texture to skin specificity to body size, and coders will be able to code their avatars with unique and underrepresented attributes. The learnings from the experience will be collected and shared with the intention of impacting the future of female characters in games.VIEW THE SPOT  Tim Hortons is launching its holiday campaign today with a 60-second TV commercial and a childrenâs book called "A Nest in the North," with 100 percent of the proceeds from book sales being donated to the UN Refugee Agency (UNHCR). The holiday campaign features a heartwarming story about having to leave home under difficult circumstances and seeking a new life in a foreign land. The whimsical campaign includes a Canadian Goose as the welcoming figure who takes in newcomers, even if they're from a different flock. To accompany the TV commercial entitled "KindNest," VIEW THE SPOT  Cointreau is back in the news with its new agency TBWAParis and a game changer campaign. A new slogan that changes everything. Bartenders and mixology enthusiasts know the Cointreau secret well: thanks to its aromatic intensity, a single note of Cointreau liqueur enhances the other ingredients to create a perfectly balanced cocktail. It is this ability to balance, transform and elevate that Cointreau has decided to translate into its new international slogan: "Cointreau Changes Everything". A brand-new campaign to reveal the slogan internationally. To mark the rejuvenation and upgrade of its iconic bottle, the most important in 140 years, and to support this new slogan, Cointreau has released a new brand film directed by Brian Beletic. VIEW THE SPOT  Sony Interactive Entertainment, in collaboration with global basketball video game NBA 2K23, is transporting fans from a suburban driveway to the centre of a roaring NBA arena in their latest PlayStation 5 campaign, 'The Shot Caller'. Created with adam&eveNYC, 'The Shot Caller' gives viewers the chance to feel like they are in an electrifying, high-octane NBA game, simulating the immersive feeling of playing on the PS5 console. The 60-second film, which breaks on December 6th and was directed by Terence Neale and produced by Park Pictures, introduces viewers to Willie Martinez. While playing on his driveway, this basketball fan imagines he's in the last seconds of a real NBA game. VIEW THE SPOT The Donkey Who Wanted To Be A Reindeer Digital innovation agency Rehab has created the world's first Christmas advert solely leveraging AI tools end-to-end. The 129 second film, which tells the story of a donkey who wants to be a reindeer, was generated using a myriad of cutting-edge AI tools that produced everything from storylines and scripts to final visual assets and audio. Devised as part of Rehab's regular Hackweeks, which challenge its multidisciplinary team to experiment and innovate using the latest in emerging technology, the piece took just five days to complete from start to finish. VIEW THE SPOT Black Dog Whisky: Pursuit Of Perfection Paul Barulis' commercial for Black Dog Whisky is a trippy kaleidoscope combination of visual and live action, with a captivating performance from actress Keira Knightley at the centre of everything. Paul's direction is slick and sophisticated with great camera work that keeps Keira at the forefront of the piece as we go on a journey with her. In the words of Keira, life can sometimes feel like a never ending pursuit of perfection which is rare to find but when you do make sure to savor it.VIEW THE SPOT  A historic day for Call of Duty and for Mexican regional music. Leading up to the launch of Call of Duty: Modern Warfare II on October 28th, Call of Duty and Banda MS debuted a completely original song created exclusively for the franchise. More than a traditional 'corrido', the song is an anthem with cultural significance and a celebration for Call of Duty and Banda MS fans around the world. Call of Duty collaborated with Banda MS on the '141' corrido, turning the historical narrative of this musical style upside down. The song is accompanied by a music video and the idea for the "CORRIDO OF DUTY' campaign created by the Mexican independent agency Archer TroyVIEW THE SPOT Nintendo EA Games: It Takes Two To celebrate the launch of co-op adventure game 'It Takes Two' on Nintendo Switch, Electronic Arts (EA) and RSA Films director Toby Dye invited real couples to take part in a unique social experiment. According to a new survey conducted by OnePoll 50% of all couples worry about their relationship becoming boring. EA Games believe 'It Takes Two' can help. Designed as a bonding experience to bring couples closer through the shared experience of play, EA Games wanted to make a film that showed this happening for real. Could playing a video game help couples experiencing relationship 'boredom' to re-ignite their spark? To bring this to the screen, Toby first had to find real couples willing to be open and honest about their relationship issues on camera. VIEW OUTDOOR  Heineken and Le Pub launch the latest iteration of its #workresponsibly initiative, less than a year after 'The Closer'. In the new campaign, 'The Office Cleaners', the brand aims to help restore the work-life balance of workers by setting healthy boundaries at work so they can enjoy time with the ones who matter most. According to research by the ADP Research Institute, workers worldwide take an average of 9.2 hours of unpaid overtime per week. The results of this issue, whilst widely reported on, has not prevented many from continuing to work late every night. The issue is particularly prevalent in Argentina, where 81% of people report working too much, especially compared to before the pandemic . VIEW THE SPOT Skyn Premium Condom: A World Of Softness For the launch of the Premium+ condom, the latest new product in the SKYN Premium product range, independent creative agency UltraSuperNew Tokyo has created 'A World of Softness', an online and social campaign aimed at couples. Aiming to position SKYN Premium+ differently to SKYN Premium, but still upholding the brand values of togetherness and love, the world leading condom brand wanted to move away from the real stories of SKYN Premium and head down a Premium+ world, far away from reality. 'A World of Softness' pays homage to the special bond between a couple when they are in love and their escape into a unique world together, a place that only they know which holds significance for them alone. World of Softness runs on SKYN digital and social channels and in digital OOH spots in Shibuya, Tokyo.VIEW THE SPOT Montreal Children's Hospital: Two Little Brats For Life Created and developed by Cossette, "Two little brats for life" is part of the financing campaign launched in 2020 to support innovation in research and pediatric healthcare. This year, the ad campaign aims to raise awareness of the Children's and mark another stage of its evolution with a unique and touching message to attract donors. Cossette is supporting The Children's in its mission to raise $200 million by 2026, which is one of the most ambitious financing goals in the sector.VIEW THE SPOT American Family Insurance: Dreamer Of the Year For the first time, TIME magazine, in partnership with American Family Insurance, is presenting a "Dreamer of the Year" Award. The Award recognizes an individual who works tirelessly to protect, restore and champion dreams, while inspiring others to pursue their own. BlocPower Founder and CEO, Donnel Baird, is the first Dreamer of the Year. BlocPower is a Brooklyn-based climate-Âtechnology company that retrofits buildings in low-income neighborhoods with solar panels, electric heat pumps, and other green tech to lower energy bills and reduce planet-warming emissions. BlocPower's goal, And Donnel's vision, is to provide "smarter, healthier, greener buildings for everybody." VIEW THE LONGER VERSION SPOT VIEW THE 30 SEC SPOT Theraflu GoodFoundation: The Right To Rest & Recover For many Americans, taking a sick day is a gamble between their own or their families' health and their financial, professional, and even food security. An unpaid leave is often, and in more ways than one, simply unafordable. The Right to Rest and Recover, produced by CASEY, is part of a campaign to help offset the lost wages these families sacrifice by taking unpaid time off from work to recover or care for loved ones. The short documentary was directed by Emmy Award winner Raquel Marvez and takes poetic look at the lives of three women as they navigate the phone calls, trials, and repercussions of a single sick day.VIEW THE SPOT Jameson Irish Whiskey: The Drop As part of their major international brand campaign, 'Widen the Circle', Jameson Irish Whiskey announces the latest addition to the campaign, once again featuring Irish comedian Aisling Bea. Based on the idea that life is enriched by the magic of authentic human connections, the new spot showcases how every single smooth drop of Jameson is an invitation to 'Widen the Circle'. Created by TBWA Dublin and co-directed by Lance Accord and Pat Murphy, highly acclaimed directors and cinematographers, 'The Drop' is the epic story of a drop of Irish rainwater that makes its way through the distillery and which, through care and craft, becomes Jameson Irish Whiskey, VIEW THE SPOT  With the help of a special guest, Michael Douglas, Maurice Levy and Arthur Sadoun put the spotlight on HPV-related cancer. 2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements, the group is leveraging the impact of its annual Wishes film to drive awareness around the Human Papilloma Virus. Despite the fact that 80% of all adults will contract HPV at some point in their lives, for far too long cancers related to this virus have been hidden, shushed, stigmatized. They have therefore become a pervasive silent killer. This is a particularly personal theme for Publicis Groupe CEO Arthur Sadoun as he was diagnosed and treated for HPV-related cancer earlier this year. VIEW THE SPOT Drei by Austrian: Drei Christmas Christmas is coming closer. The festive season is celebrated by people in the most diverse ways...or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to "Last Christmas" around the clock as early as October and enjoy the first Christmas gingerbread, or those who would give anything to simply skip the Christmas season in its entirety. Hutchison Drei brings both camps together with its pleasantly low rates and attractive Christmas offers. VIEW THE FIRST SPOT VIEW THE SECOND SPOT  To promote its range of electrified cars, Kia Motors is launching a pan-European campaign depicting a world where technology is keeping us stuck in one place. Together with celebrated film director Dante Ariola, cinematographer Kasper Tuxen, MJZ, Tony Petersen Films, and Innocean Berlin, the Korean car maker shines a light on the effects of today's technologyVIEW THE SPOT  Luxury Swiss watch brand Jaeger-LeCoultre and global production company Residency Content in collaboration with their Paris based Partners, Players Paris, have revealed the first instalment of their Made of Makers series. A unique programme presenting exclusive new creative collaborations with a community of international artists, the first of the Made of Makers series is a trio of 60"films spotlighting Brooklyn-based, Barcelona native illustrator and typographer, Alex Trochut. VIEW THE SPOT seopaslaugos.com seo optimizacija ir tinkama reklama internete gali padaryti internetin? svetain? ar elektronin? parduotuv? populiaresn?, lankomesn?  For the first time in three years, many of us are going to be able to visit our loved ones this Christmas, without Covid restrictions getting in the way. But sadly, that's not the case for everyone. Recent research shows almost four million Brits are classed as chronically lonely up from 2.6 million in 2020. To highlight the issue of loneliness this festive season, Wonderhood Studios is launching its annual Christmas film, this time reminding viewers that not everyone has someone and encouraging us all to look out for one another. VIEW THE SPOT  The taboo and the hush-hush around the topic of periods has been prevalent in India, generation after generation. Naturally, young boys are kept away from it. But when do children learn that this topic is forbidden to talk about? And how? What makes them curb their curiosity? What kind of reactions from elders make them stop asking questions? No matter what the answers to these questions are, the outcome remains the same changing their perception about periods forever.VIEW THE SPOT Flinders University: First For Putting You First With Flinders University ranking first in South Australia for overall student experience, we sought to highlight our point of difference with a bold statement that makes you look twice. VIEW THE AD « First « Previous Next » Last » 4 of 6 |
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