Outdoor ad: Ariel: Fresh

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In order to demonstrate Ariel with a touch of Downy's specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles.
While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.