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Top 6: January 14th 2009
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ALS Association (Lou Gehrig’s Disease): Laces

Top 6: January 14th 2009
Actual shoe laces were laced through die-cut holes on the back pages of magazines and left untied in this print ad created by BBDO New York.
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ALS Association (Lou Gehrig’s Disease): The Never Ending Mannequin Challenge
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