Greenpeace: Jumbo

These two ads are part of the Scala JWT Bucharest latest campaign for Greenpeace. We are trying to build awareness around the dangers implied by nuclear energy, and, in particular, by the nuclear power plant in Cernavoda - you've guessed it, in Romania. Our effort is targeted mainly at mothers living in the area nearby the power station, but we expect the effects of the campaign to spillover in the rest of the country.