Print ad: Pacific Brands: Ride a bike

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Inspired by the erratic Connex train issues facing Melbournians over Summer (including heat-twisted rails, signal faults and air conditioning problems) McCallum Advertising created a topical press ad highlighting an alternative. Bike Hub, by Pacific Brands ran the advertisement in MX, a free newspaper targeted at train commuters, usuing a list of cancelled and delayed Connex services.