Print ad: Masp Museum: “Say Cheese”

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The most famous photographer, Walker Evans, that portrayed history moments of the Great American Depression of 1929, devoting the biggest American photographer of century XX. With the title “No, He didn´t say ‘say cheese’ before taking his photo”, one of the pieces shows the suffering of the population at the time. Another one brings the heading “At a time when no one had anything, those with a camera made history”.